Episode 117
Growth Architecture and Authority with Beate Chelette
What happens when your business grows faster than your business plan, your systems, or your company structure? Some may think this is a good problem to have, but it has the potential to be the downfall of your business.
Listen in as I talk with Beate Chelette, a Growth Architect who provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems and strengthen leadership skills so that we can maximize profits and scale our impact.
Drink of the week:The Money Maker!
If you liked what you heard today, please leave a review and subscribe to the podcast. Also, please remember to share the podcast to help it reach a larger audience.
Julie Brown:
CREW St. Louis Keynote Registration
Beate Chelette
Transcript
I have a confession to make.
Speaker:There are parts of my business that are a complete mess.
Speaker:When I started this business almost seven years ago, I thought the company
Speaker:was gonna be one thing, a business development consulting practice, but then
Speaker:it quickly evolved into something else.
Speaker:I started speaking, I wrote a book.
Speaker:I launched this podcast, and the company and my brand grew faster
Speaker:than I could have imagined.
Speaker:However, my systems and my processes certainly didn't keep.
Speaker:Welcome to episode one 17 of This Shit Works, a podcast dedicated to
Speaker:all things networking, relationship building, and business development.
Speaker:I'm your host, Julie Brown in today I'm talking with Beta Ette, a growth architect
Speaker:who provides visionaries and leaders with proven strategies, blueprints and
Speaker:growth maps that provide clear steps to improve business systems and strengthen
Speaker:leadership skills so that we can maximize profits and scale our impact.
Speaker:I'm gonna.
Speaker:All of that.
Speaker:Welcome to this Shit Works, Your Weekly No Nonsense Guide to Networking Your Way
Speaker:to More friends, more adventures, and way more success with your host, Julie Brown.
Speaker:Here we go.
Speaker:My guest today has a list of accolades, far too many to
Speaker:mention, but I will mention a.
Speaker:A first generation immigrant who found herself $135,000
Speaker:in debt as a single parent.
Speaker:Beata bootstrapped her passion for photography into highly
Speaker:successful global business.
Speaker:In eventually sold that business to Bill Gates and a multimillion dollar deal.
Speaker:She is among the top 100 global thought leaders by people home, and one of 50 must
Speaker:follow women entrepreneurs by HuffPost.
Speaker:That's all well and good, but the real reason I want to talk to Biatta
Speaker:is because she is passionate about building structures for overwhelmed and
Speaker:frustrated business owners who can't squeeze more time out of their busy day.
Speaker:How many of you are nodding your head and saying yes, because I
Speaker:certainly am so though further ado, let's get this conversation started.
Speaker:Beata, welcome to the podcast.
Speaker:I am so excited to be here.
Speaker:Let's make shit work.
Speaker:, . I think everybody loves the title of this podcast cuz so many people
Speaker:are like, I'm ready for this shit.
Speaker:Let's do this shit.
Speaker:Yeah, no, I mean, a hundred percent.
Speaker:You know?
Speaker:And as we are going in this interview, inevitably shit was not working.
Speaker:And so as we hear now we are like, Okay, now let's make it work.
Speaker:Let's, let's, uh, talk to our audience and get, get them some.
Speaker:So you have a lot of offerings.
Speaker:I've done the research on you.
Speaker:You have a lot of offerings, you have a lot of different areas of expertise.
Speaker:But I think a good question to kick us off is what does a growth architect do?
Speaker:I think that is, The question of a business owner actually needs to answer
Speaker:relatively quickly and easy alert, right?
Speaker:So we really focus on helping to grow authority and scale impact for
Speaker:a lot of mission driven entrepreneurs and business owners and founders.
Speaker:And there's three particular things that we get are very involved in.
Speaker:Number one.
Speaker:We have a system for building systems and it's called the system formula meal Bill.
Speaker:I, I think that that in in itself is kind of like the joke, right?
Speaker:So only I could have a system to build a system, and.
Speaker:This is for business owners who have a number of different things, especially
Speaker:in the service industry, and then their coaching, and they have an online
Speaker:course, and then they have this, and they have that program and that program.
Speaker:And oftentimes it feels that they're completely disjointed.
Speaker:So what we do is we put an umbrella over the whole thing, build the system
Speaker:and put all the pieces in a system, and then the system becomes the hero.
Speaker:And then, uh, the diagnostic tool for the business owner.
Speaker:Tell their clients what the method is that they're using and where on the system they
Speaker:fall and which service is right for them.
Speaker:So it's a really cohesive offer.
Speaker:I mean, it's a game changer.
Speaker:People walk out five days later closing 50,000, a hundred thousand
Speaker:dollars deals because you finally know what you're talking about.
Speaker:The second piece is where we actually do.
Speaker:A very specific growth plan where we help people to develop the
Speaker:strategy and our approach to this.
Speaker:Very simple.
Speaker:So there are.
Speaker:Hundreds of strategies on running a business.
Speaker:I mean, I bet Julie, you yourself have, you know, talked to internet marketers
Speaker:and that sales strategy and that sales strategy and that sale and that LinkedIn
Speaker:and that Instagram and that, and it's enough to make your head explode.
Speaker:So we go in and we say, Well, who are you?
Speaker:What are you goals?
Speaker:What do you want to achieve?
Speaker:Where are you good at?
Speaker:What resonates with you?
Speaker:And then we help you to identify the strategies that work only for you
Speaker:in that style that works for you.
Speaker:We don't believe one size fits all.
Speaker:It never does.
Speaker:And the final piece is we are launching a mastermind for podcasters.
Speaker:And this mastermind for podcasters is, uh, how to increase your reach.
Speaker:So we've taken three strategies that we are putting in this mastermind.
Speaker:One is a Linked in monetization strategy.
Speaker:The other one.
Speaker:Instagram strategy and then I build all the workflows and
Speaker:strategies, how to maximize content.
Speaker:So how do you turn one podcast in 15 to 25 pieces of content per week?
Speaker:So we designed all of that.
Speaker:So that's kicking off very shortly.
Speaker:I've never thought about monetizing linked in LinkedIn, cause I always
Speaker:think of LinkedIn as like the visual representation of my network.
Speaker:In the online space, and do I get gigs out of it in the sense of
Speaker:somebody posts something about me keynoting and then somebody says,
Speaker:Hey, could we have you as our keynote?
Speaker:Is that what you mean by monetizing it?
Speaker:Or is it like there a deeper strategy for monetizing LinkedIn?
Speaker:There is a deeper strategy for monetizing LinkedIn.
Speaker:So we have this method on why would you try to find a seat at
Speaker:the SA table if you can own the.
Speaker:And you invite people to your table.
Speaker:So we have a method on how do we identify the people that are your potential
Speaker:clients, and then you are setting them up on peer to peer round tables.
Speaker:You facilitate a conversation and we'll tell you exactly what the elements are
Speaker:and how it needs to be structured so that at the end of it, they want more because
Speaker:you just dazzle them with your brilliance.
Speaker:And in this method, you.
Speaker:Potential clients, and then you can take them into your strategic consulting phase.
Speaker:So they're pre-vetted, they already like you because they spend time with you,
Speaker:and we help you to really go in and say, Well, how do we scale your impact even
Speaker:further using this particular strategy?
Speaker:Because if.
Speaker:, you're professional in business, you have to be in LinkedIn.
Speaker:Yeah.
Speaker:It's like the next big thing, right?
Speaker:Because the, the platform is still evolving and I think some people think
Speaker:about LinkedIn as like the older platform without all of the algorithms that we have
Speaker:to like push you and like grow your brand.
Speaker:It's totally changing, isn't it?
Speaker:Well, LinkedIn was acquired by Microsoft and so obviously it has been.
Speaker:Corporatized.
Speaker:Mm-hmm.
Speaker:in that sense, Microsoft bought it to make money.
Speaker:So Microsoft is positioning this as the new recruiting tool on how to find ideal
Speaker:candidates, and then how to make this now the placement tool or the research
Speaker:tool for recruiters, because that's where the big money is going to be.
Speaker:Obviously advertising and ads and all that.
Speaker:Because right now we only have.
Speaker:Google and we only have Facebook, but now, and YouTube ads obviously,
Speaker:but LinkedIn is going to be the big advertising platform that's coming next.
Speaker:That's where they're, that's where they're gonna be making the money.
Speaker:Okay.
Speaker:So if we step back to the conversation around systems for
Speaker:just a minute, I mentioned in the intro, My strategy is in my systems.
Speaker:They just don't support the company that I own now because the company
Speaker:that I own now, I didn't know this was what this company was gonna look like.
Speaker:Is this a common thing that happens with companies like not having the
Speaker:systems in place or the company grows too fast and you don't have the systems
Speaker:to support how fast your company grows?
Speaker:Is this a two questions?
Speaker:Is this a common occurrence and can it be fixed ? Oh, a hundred percent.
Speaker:So what?
Speaker:What typically happens is, You when you grow your business or
Speaker:when you first go, go to market.
Speaker:And then people react well to this one thing you said.
Speaker:And that becomes a product and a service.
Speaker:Yes.
Speaker:Then you speak about something else and everybody comes to you
Speaker:and says that Julie was the most amazing thing I've ever heard.
Speaker:Smartest.
Speaker:You are.
Speaker:You of course, immediately build a product around it or an offer
Speaker:or a coaching or consulting item.
Speaker:Somebody else comes and hears something you said, So next thing you know, you have
Speaker:like 4, 5, 6 things and you go, Man, how.
Speaker:Well woman, how do I, how do I build this?
Speaker:How do I build this like super really quickly?
Speaker:And so what you do is you go in and you say that, Okay,
Speaker:let's just take a step back.
Speaker:What do I need to do to reach my financial goal, my life goal,
Speaker:my a work life balance goal?
Speaker:And how do I go about this in the sense that I can now really grow this business?
Speaker:Then you look at what are the systems you already have.
Speaker:So I designed the five star Success Blueprint.
Speaker:So this is our diagnostic tool.
Speaker:So when you come to me, okay, so we can do this now in real time.
Speaker:So we, we, we just make this a mini, mini mastermind here.
Speaker:So the first thing we look at, we say, is the idea clear?
Speaker:What is the.
Speaker:Are we clear who our avatar is?
Speaker:Who are we going after?
Speaker:How do we articulate what we're saying is our differentiation factor?
Speaker:Clear is unique value proposition.
Speaker:I call it the unapologetic value proposition.
Speaker:Is that clear?
Speaker:When we have that, then we go to the offer and we look at the offer and said,
Speaker:Does this offer solve a problem for these people that we just identified?
Speaker:Mm-hmm.
Speaker:, And those are the people that our ideal.
Speaker:And then, and only then will we identify the offer that this particular group
Speaker:needs, because we want to have multiple offers that that group could need.
Speaker:Mm-hmm.
Speaker:. So first maybe they need the, you know, the, the online course and maybe they
Speaker:need individual executive coaching, and then maybe they need team building,
Speaker:and then maybe they need a strategy.
Speaker:So whatever the things are, so you can, you can guide them then
Speaker:through the different pieces of the offer that you have.
Speaker:Then we move into the third piece, and that third piece is the systems.
Speaker:Now we say, now we know who we are selling to.
Speaker:Now we know what we are selling, so what are the systems we need to build now that.
Speaker:These things because that's the automation that's, you know,
Speaker:everything that's available.
Speaker:What do we need to make this happen?
Speaker:Yeah.
Speaker:When we have that, then we go to the team and then we say,
Speaker:we know what the offer is.
Speaker:We know who is selling to, we know what the systems are.
Speaker:Now we know who the people are that need to handle the systems that can service the
Speaker:offer that solve a problem for the client.
Speaker:And then finally, we go in the.
Speaker:Star of the five star success blueprint.
Speaker:That's you as a leader.
Speaker:Mm-hmm.
Speaker:. Now we are looking at you as a leader and saying, What should you be doing?
Speaker:What should you hire somebody to do?
Speaker:What should you not waste your time anymore?
Speaker:Where are we now needing to find the right team members?
Speaker:How can you lead the right team members that work in the systems that manage your.
Speaker:Offer that solve the problems for the client.
Speaker:And so when I take you through this, it becomes very clear.
Speaker:So intuitively I would say, you know, speaking to you, you probably
Speaker:somewhere between the systems and the team where you now need to figure
Speaker:out where do I need to hire somebody and where do I have a system Yeah.
Speaker:That I can automate to run certain things.
Speaker:Yep.
Speaker:Once you got that figured, You are ready for that next step because now you can
Speaker:scale it up, but you can't scale it.
Speaker:If these, the unification part, you know, the leader, the team, and
Speaker:the systems, if that's not properly aligned, it's gonna be a bumpy ride.
Speaker:Okay?
Speaker:Inside your systems is there the possibility of passive
Speaker:income, if that's what you want.
Speaker:A hundred percent.
Speaker:Because we are now looking at this and we saying, Where are you going
Speaker:to make the money the fastest?
Speaker:Mm-hmm.
Speaker:, where are you going to?
Speaker:Be able to create products and services that do not require
Speaker:you to be there all the time.
Speaker:Yeah.
Speaker:So is it an online course?
Speaker:We now know that online courses after the pandemic don't sell as well
Speaker:because people want an experience.
Speaker:Mm-hmm.
Speaker:. So now we need to go and say, well, which part of it is an experience?
Speaker:Which part of it is something that we can build for you to go and grow very quickly.
Speaker:Which part of it?
Speaker:Maybe there's a partnership, maybe there's a mastermind, maybe there's a
Speaker:high ticket item that you need to create.
Speaker:So where are we gonna get the leads in?
Speaker:And then what do the people that we identify in the avatar really need?
Speaker:And then we slice and dice that into different offers and products
Speaker:and services and coaching, consulting, speaking, however it is.
Speaker:So we have a real plan.
Speaker:So for you, because you speak so much, so we then need to look at.
Speaker:When you speak, how do we make that a lead generation tool?
Speaker:Yes.
Speaker:And how do the different audiences that are attracted by your
Speaker:your talk, what do they need?
Speaker:Mm-hmm.
Speaker:. And then what would be the funnel we need to let them in?
Speaker:So let's say what happens, A lot of times the people in an audience
Speaker:are not necessarily buyers.
Speaker:They are fans and ambassadors for you, but they're not the
Speaker:ones who make the money decision.
Speaker:Their bosses are.
Speaker:So then we go and say, What do we need to give them?
Speaker:Mm-hmm.
Speaker:. So that they then walk with a piece of paper, that handout that
Speaker:you have into their boss's office and say, Oh my God, I just heard
Speaker:this amazing woman, Julie Brown.
Speaker:Mm-hmm.
Speaker:, what she said resonated.
Speaker:Here are the three reasons we need to bring our into our company.
Speaker:And those are the things that you gave them Yeah.
Speaker:To take to their boss because we designed it in such a way
Speaker:that they become an ambassador that then does the sale for you.
Speaker:Mm-hmm.
Speaker:. So it's almost like a referral sale.
Speaker:Yep.
Speaker:So we design all of these pieces in that strategy so that you
Speaker:always know when you go somewhere.
Speaker:What is the strategy for you to take your speaking right into more engage.
Speaker:So I , I think in order, correct me if I'm wrong, but I think in order for us
Speaker:to set up these steps and to have these, for me to stand on a stage and to have
Speaker:follow up offers with people, I need to have some form of authority and expertise.
Speaker:And we talk about that a lot on this podcast.
Speaker:How to network and speak and create yourself as an authority
Speaker:in whatever industry you're in.
Speaker:But you also talk about this and you have three essential framework elements for,
Speaker:so somebody can grow their authority.
Speaker:Can we talk about those a little bit?
Speaker:Because for some people, the authority might have to happen first before they
Speaker:even think about what are my offerings?
Speaker:Yes.
Speaker:I think that the first thing that everybody just needs to
Speaker:understand about authority.
Speaker:You are an authority because you say you are an authority.
Speaker:Yes.
Speaker:So there's nobody on this entire planet that's gonna come to me or you,
Speaker:Julie, and says, You are the authority.
Speaker:Right.
Speaker:You say you are the authority because you have a system, you have a plan,
Speaker:you have clients, and you get results.
Speaker:That is what gives you the authority.
Speaker:Mm-hmm.
Speaker:. So if you are still waiting, and I'm gonna be really blunt here for
Speaker:mommy or daddy to tell you that you're a good girl or well behaved.
Speaker:And you got your act together.
Speaker:That is never going to happen.
Speaker:Mm-hmm.
Speaker:. So there is a part in, in the Success blueprint, we talk about you, number
Speaker:one, you really need to have the mindset, so that always comes first.
Speaker:You need to know that what you want is within your reach available to
Speaker:you, and that you're ready to step into it and you're ready to claim
Speaker:that success because, Your mom's job is to protect you from getting
Speaker:hurt and not have any boo boos.
Speaker:So your mom is gonna tell you not to take any risks because,
Speaker:I mean, while she cheers you on, but then she says, Be careful.
Speaker:It's a wild west out there, and then you start to be very hesitant
Speaker:about making the decisions.
Speaker:But if you have a mindset and you say, I.
Speaker:Claiming my success.
Speaker:I'm going for my success.
Speaker:I own my success.
Speaker:I have a right to be here.
Speaker:I have a right to sit at the table and lead the table.
Speaker:This is an energetic resonance that then other people go like, you
Speaker:know, Yeah, that woman, that man knows what they're talking about.
Speaker:Mm-hmm.
Speaker:. So that's how it starts.
Speaker:The second piece is you're gonna have to have shocker a strategy for, uh, you
Speaker:know, for anything really we recommend because there's so many strategies.
Speaker:And, you know, I have my, my own podcast called the Business Growth
Speaker:Architecture, and it's all about.
Speaker:And I wanted to bring as many people as possible that have different
Speaker:strategies on my podcast to help the listener understand just how many
Speaker:different strategies there are, because you don't have to follow a strategy.
Speaker:Terrorizes you and gives you nightmares.
Speaker:Mm-hmm.
Speaker:, you can't find a strategy that is aligned with who you naturally are.
Speaker:Like speaking is a strategy.
Speaker:Yes.
Speaker:Right?
Speaker:So if you like speaking, that is a great strategy.
Speaker:If you break out in hives and start profusely sweating when you're in
Speaker:front of an audience, you, not a good strategy, may not be, may
Speaker:not be a good strategy for you.
Speaker:We may then go the route of the podcast guesting, you know, as a, as a strategy.
Speaker:That might be a little bit more.
Speaker:More along the lines for you.
Speaker:And then finally, you have to be growth oriented, because everything in business
Speaker:needs to be about growth, money making activities, not doing your social media.
Speaker:Who do I need to call today?
Speaker:Face the hair bees, you know, have the sales conversation.
Speaker:Focus on, again, you know, the strategy to really help your business grow.
Speaker:I recently did a podcast interview on growth mindset versus.
Speaker:Fixed mindset, and it sounds a little bit like your strategy follows in with that.
Speaker:Like we have to think it to believe it.
Speaker:You really do.
Speaker:I think that one of the most important things any business
Speaker:owner can do is to look at their.
Speaker:You know, I had an interview yesterday with a gentleman
Speaker:who calls it an upper limit.
Speaker:Uh, he says there's a limit of a financial set point, an upper limit
Speaker:that a lot of people, you know, they get to a certain amount per month,
Speaker:but they can't break it through.
Speaker:So, Maybe they make 50,000 a month or 10,000 a month, but they can't
Speaker:get through the a hundred thousand.
Speaker:Mm-hmm.
Speaker:. And so there are limits that we have that are inherent, you know, that are based
Speaker:back a lot on our childhood programming.
Speaker:And we are not responsible for what our parents, you know,
Speaker:programmed us with mm-hmm.
Speaker:But by age seven, all these programs are running.
Speaker:So your parents' fears are now your fears, your parents' money
Speaker:believes are now your money beliefs.
Speaker:Yes.
Speaker:Yep.
Speaker:And in order for you to change, You have to get conscious and aware
Speaker:that that is happening and then go in and say, Now if it is true that.
Speaker:I am afraid of failing.
Speaker:If it is true that I feel like I'm an imposter, is it true
Speaker:that I am too expensive or that, you know, I should help people?
Speaker:And, uh, it's bad to ask people for money if I help them, which
Speaker:is, you know, a really idiotic belief if you think about it.
Speaker:Because if you wanna mercy dispense, you go in the dealership, right?
Speaker:They're not giving you that car.
Speaker:They charge for it.
Speaker:So, I mean, the.
Speaker:Exchange of money for a service or product is the oldest thing in the world, right?
Speaker:So why do we still have a problem with it?
Speaker:So you break that pattern by the recognition of that pattern.
Speaker:So I recommend everybody to do, uh, listen to a mindset podcast every single
Speaker:day, just to reprogram those neurons.
Speaker:Right.
Speaker:I love what you said about, you don't expect to go to a Mercedes
Speaker:Benz dealer and have them give it to them, because I think a lot of.
Speaker:Who are entrepreneurs who are so openers, like for me, I get asked
Speaker:a lot, If I will speak for free, will you come and do this for free?
Speaker:And I'm very good now at having standard language about why I don't
Speaker:do that or why I only do a certain numbers for certain groups every year.
Speaker:How can somebody create that language for themselves so they aren't
Speaker:constantly being taken advantage?
Speaker:Well, I think again, you have to go and look at why are you
Speaker:feeling compelled to work for free.
Speaker:Mm-hmm.
Speaker:or not asking for money to be compensated.
Speaker:And that oftentimes goes back to stupid stuff we heard.
Speaker:You don't know what you're doing, especially people that are, uh, Christian
Speaker:or religious where you're supposed to help the poor people and you just
Speaker:keep falling into these traps of.
Speaker:You feel good when you help other people?
Speaker:Well, you're not really helping anybody if you can help yourself.
Speaker:Mm-hmm.
Speaker:. So the growing up into adulthood as an entrepreneur really includes, first and
Speaker:foremost your comfort to talk about money.
Speaker:And I've heard great things that some sales trainers do.
Speaker:They go and say, Here's the water.
Speaker:Here's a cup of coffee that's $25,000.
Speaker:So that you have that same natural tone when you are asking for money.
Speaker:So it's not like, here's the salt, here's the coffee.
Speaker:Well typically, for my clients, you know, and then you start
Speaker:to stumble around in the dark.
Speaker:Yes.
Speaker:So that you have that same ease to go in and talk to them about, it's $25,000.
Speaker:Mm-hmm.
Speaker:. Well, why is it so much?
Speaker:That's what I charge.
Speaker:It's funny cause I think this conversation about getting asked
Speaker:to do things for free is pervasive.
Speaker:But I was at, at a conference recently and somebody framed it this way,
Speaker:like, don't get upset if somebody says, will you do it for free?
Speaker:Because you can't charge if you can't give it away for free.
Speaker:So when people start asking you if they'll do it for free, you know you
Speaker:can charge cuz you people want it.
Speaker:So you can't charge if you can't give it away.
Speaker:. So be afraid if people don't want it for free.
Speaker:Yes.
Speaker:I think that, you know, there, there are certain things like I, I
Speaker:did a, a great talk for United Way.
Speaker:And United Way is a nonprofit with a phenomenal message.
Speaker:And I charged and I said, because when you hire me, I'm going to make sure this is
Speaker:the biggest fundraiser you've ever had.
Speaker:Mm-hmm.
Speaker:, because I put this kind of energy and effort into the talk, and it was the
Speaker:biggest fundraiser for this particular luncheon that they have ever had.
Speaker:Mm-hmm.
Speaker:. So my fee paid for itself because I helped them to make more money.
Speaker:But you have to be also clear to be able to manage.
Speaker:Objections because people always have objections because yeah, that's
Speaker:what the whole world is raised on.
Speaker:Mm-hmm.
Speaker:, we are raised on looking for deals and bargains and bonuses and rebates.
Speaker:I mean, it's at a point now that you know everything is overpriced
Speaker:so that they can discount it later.
Speaker:Mm-hmm.
Speaker:. And so the problem with that is if you constantly looking for a deal, How can
Speaker:you say, I'm not willing to pay that, but now I want my clients to pay that.
Speaker:So that's a mindset mismatch.
Speaker:Yeah.
Speaker:If I am going to ask full price, I need to be willing to pay full price myself.
Speaker:Right?
Speaker:So if I wanna launch a $15,000, $20,000 mastermind, I'm gonna need
Speaker:to be able to put that money down for somebody else's Mastermind.
Speaker:Yes.
Speaker:Otherwise it can't work.
Speaker:Yes, I believe in that.
Speaker:I work with a number of sub-consultants who help me run my business and
Speaker:whenever I get a proposal from them, if I cannot afford it, I
Speaker:never ask them to change their price because I don't believe in that.
Speaker:Because I don't like when people ask me to change my price.
Speaker:So even if I think it's too high, if I think it's too high, but I
Speaker:can afford it, I still pay for it.
Speaker:I never say, Can you sharpen your pencil?
Speaker:Can you reduce this?
Speaker:Because I don't want somebody doing it to me.
Speaker:What I failed to mention in your intro, and I should have, is that
Speaker:you are the author of the number one internationally award-winning Amazon
Speaker:bestseller, Happy Woman, Happy World, How to Go From Overwhelmed to Awesome and.
Speaker:What is that?
Speaker:Because I think everybody who's listening to this podcast is like, Yes, overwhelmed.
Speaker:Yes.
Speaker:Still wanna be awesome.
Speaker:So is there one tool we can give to our listeners right now that
Speaker:can put them on that path besides quote by the book and read it?
Speaker:No, a hundred percent.
Speaker:So the, the core concept I developed and why I wrote the
Speaker:book is that there was a moment.
Speaker:My daughter was in bed and she was coughing and she was sleeping,
Speaker:and she was coughing and coughing and coughing, and I've voice in my
Speaker:head, said, Take her in the bedroom.
Speaker:You know, watch over her.
Speaker:And then she stopped breathing and I ripped her out of the bed, threw her
Speaker:over the shoulder, hopped around the living room, and tried to wake her up.
Speaker:Took her to the emergency room, she had asthma.
Speaker:With an almost fatal asthma attack.
Speaker:And so I spent the next couple years to research everything about asthma
Speaker:and, and how do you, and what do you, And then one day at age seven
Speaker:or eight, she just outgrew it.
Speaker:Hmm.
Speaker:So I'm like, Wait a minute, what?
Speaker:So I'm, I'm going through this agony of this rhythm in my life
Speaker:where I am just obsessed with this.
Speaker:And then it just ends and then something else.
Speaker:Right?
Speaker:Mm-hmm.
Speaker:. And then you're done with that.
Speaker:And then something else comes.
Speaker:So I started to really take a look at how life really progresses, and I
Speaker:realized that there's a very specific rhythm, usually three to four years,
Speaker:where something takes on a main focus.
Speaker:So if you have a, a new baby, now you're a mother.
Speaker:That's your main focus for the next three to four years.
Speaker:It just is, right?
Speaker:Don't, don't try to do anything else.
Speaker:And then I looked at women and I saw that women are trying.
Speaker:Do all these things all at the same time, so they have a new baby.
Speaker:Then they're trying to advance their career at the same time while
Speaker:they try to work out like crazy.
Speaker:Do home cooked organic meals have their house look like Martha Stewart have the
Speaker:hottest sexist relationship on the planet.
Speaker:And, and, and, and you know, for those who can see, Julie's like cracking up here
Speaker:on the video . So you are guilty of this because you think you are super human.
Speaker:And so then we look at our girlfriends or our friends and we see.
Speaker:Mary and Mary is a great cook, so if she does it, I should be able to do it.
Speaker:And then we look at at Diana, and Diana got the smoking hot body.
Speaker:Well, if she does it, I should do it.
Speaker:So we now assemble our ideal version of ourselves.
Speaker:Out of the 10 best qualities of our 10 best friends, it's, I mean, hello.
Speaker:It's just not possible, right?
Speaker:So I developed this concept called E Rhythm, my own rhythm.
Speaker:Where I help in this book, I take you step by step through it so you can figure out
Speaker:exactly what your algorithm is, which one you are in right now, how to initiate the
Speaker:one that you want to be in, and set a main focus so that you really make the thing
Speaker:that's the main thing in this rhythm.
Speaker:Mm-hmm.
Speaker:and keep it the main thing.
Speaker:And then when another rhythm comes, then that thing becomes the main thing.
Speaker:So that's the main premise of the book.
Speaker:Oh, I can't believe we're running out of time.
Speaker:Um, , in conclusion, if you had one message, just one message that you
Speaker:would want every listener to hear.
Speaker:What would that be?
Speaker:Fail faster.
Speaker:Don't be afraid of failure.
Speaker:I always think about failure like as this nice person with a big stop
Speaker:sign in a cul-de-sac, just saying, This is not a good way to go.
Speaker:. You would never drive into that cul-de-sac after somebody told you not to go there.
Speaker:Throw yourself on the ground, throw a temper tantrum and cry.
Speaker:A bit of tears that you ended up in a cul-de-sac.
Speaker:You would simply get back in your car, turn around, you'd say, Thank you.
Speaker:Mm-hmm.
Speaker:, and you'd find another way.
Speaker:And so failure in life is nothing other than that, is just somebody
Speaker:with a stop sign that looks at you says, This is not a good way to go.
Speaker:Find a different way.
Speaker:Don't be upset about it.
Speaker:Say thank you, and just find another way, . That's, I've never thought
Speaker:about it as like a, with that visual.
Speaker:I think that visual is great cuz people look at failure and they're
Speaker:like, Why does this keep happening?
Speaker:Maybe you just, Why is this happening to me?
Speaker:Why do I have such a hard life?
Speaker:Why, Why, why, why, why?
Speaker:It's a cul-de-sac.
Speaker:That's it.
Speaker:Yeah.
Speaker:There's no reason you are going the wrong way.
Speaker:You need to turn around and go somewhere else.
Speaker:Or you can spend time in the cul-de-sac finding a road out and there really is
Speaker:only the same road that you came in.
Speaker:You need to find another way.
Speaker:If now I have the giggles, sorry, . If the listeners wanna learn more
Speaker:about you and all of your different offerings and your podcast,
Speaker:where's the best place to find you?
Speaker:So I would, uh, send them to go, obviously to the website@beatagillette.com,
Speaker:which will be in the show notes.
Speaker:Yes.
Speaker:And that success blueprint that we talked about earlier, you can
Speaker:download that@successblueprint.biz.
Speaker:Okay.
Speaker:And we have a, another gift that we, we, we recommend you to do if you're
Speaker:a business owner and you're not clear about who your avatar is, go to air.
Speaker:avatar.com.
Speaker:Download that.
Speaker:It's like a done with you.
Speaker:Within 15 minutes, you'll have your ideal customer client avatar in front
Speaker:of you so you know how you need to be selling to, which is the fundamental
Speaker:step , of growth architecture, right?
Speaker:Reach out, send me an email, say hello.
Speaker:I always love to hear from the audience.
Speaker:And while we are at it, please, you know, do subscribe.
Speaker:To Julie's podcast, and uh, give her a five star review and share this podcast
Speaker:with at least one other person who needs to hear what we were talking about
Speaker:today, because it is a labor of love.
Speaker:Yes, Amen.
Speaker:Thank you so much.
Speaker:You're welcome.
Speaker:Julie.
Speaker:Here's a cup of coffee that'll be $25,000.
Speaker:That was my most favorite line of the entire interview.
Speaker:I love that Shay said that you need to start practicing saying it so that
Speaker:when you are asking for money, whether it be in the form of your salary,
Speaker:a speaking fee, your mastermind C, you say it in a same natural tone
Speaker:as all of the other things you say.
Speaker:So often we literally curl up inside of ourselves when we need to state
Speaker:what our fees are or the salary that we want or the raise that we deserve.
Speaker:Practicing saying it over and over against.
Speaker:You are comfortable stating your words.
Speaker:Believe me.
Speaker:I know this is hard.
Speaker:We are a professional speaker.
Speaker:You are constantly having to state your fee for delivering your keynote.
Speaker:This is something that I need to.
Speaker:All of the time so that I know when I say it comes outta my mouth
Speaker:with the confidence behind it.
Speaker:All the other things she talked about, like systems and framework and processes.
Speaker:Yes, all amazing and all needed, but what good are they if you aren't getting
Speaker:paid what you are worth, if you are working too hard for too little money.
Speaker:Which brings me to the aply named drink of the week, which is the money maker,
Speaker:which is what all of you will be pretty.
Speaker:If you aren't already, here's what you're gonna need.
Speaker:One fourth ounce of pair flavored vodka, one half ounce of midor,
Speaker:a juice of a half of a lemon.
Speaker:You're gonna combine all ingredients in a cocktail shaker with ice, shake,
Speaker:shake, shake, then strain into a chilled short glass and garnish
Speaker:with a lime twist and a lemon wedge.
Speaker:So listen, if you happen to be in the St.
Speaker:Louis area, is it St.
Speaker:Louis or St.
Speaker:Louis?
Speaker:Well, if you happen to be in St.
Speaker:Louis, Missouri next week, I will be keynoting the crew, St.
Speaker:Louis End of the Year event.
Speaker:I will put a link to that event registration in the show notes for
Speaker:you if you would like to attend.
Speaker:All right friends, that's it for this week.
Speaker:I hope you enjoyed this book's episode.
Speaker:That'll be $25,000.
Speaker:Just kidding.
Speaker:Until next.
Speaker:Cheers.
Speaker:Hey, thanks for taking the time to listen.
Speaker:Be sure to subscribe to the podcast so you never miss a tip.
Speaker:And remember, you can unapologetically be who you authentically are
Speaker:and still be wildly successful.
Speaker:That's a fact.
