Episode 54

The Power of Strategic Introductions and How to Ask for Them

Published on: 18th August, 2021

There is a concept in social network theory called Triadic Closure, which states that if two people who don’t know each other share a common connection, they will bond more quickly when they meet via this connection. It’s similar to the “friends of my friends are my friends” idea. 

Strategic introductions work well if you know who you want to be introduced to, why you want to be introduced and also who in your network has a strong enough connection to that person to make the introduction. 

Listen in as I lay out my 5 tips on how you can ask the people in your network to make strategic introductions for you, to strengthen and grow your network.

Drink of the day: High Noon Spiked Seltzer: Pineapple


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This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/

Julie Brown:

Website- ​https://juliebrownbd.com/

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LinkedIn- ​https://www.linkedin.com/in/julie-brown-b6942817/

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This Shit Works
The people you meet can 100% Change Your Life! Networking is how you meet those people. Which sucks because you hate networking, you think you're bad at networking, and you certainly don’t have time to network. Bullshit! Welcome to This Shit Works, a weekly podcast hosted by entrepreneur, CEO, public speaker, author, business development strategist and networking coach Julie Brown. Just don’t call her Downtown Julie Brown - she doesn’t like that.

Each week Julie will bring to you her no nonsense tips, tricks and conversations around networking your way to more friends, more adventures and way more success!
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