TSW Shorts: Why Reviews with Swears are the Most Helpful

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Hey friend, just a heads up for the month of July.

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I'm going to be doing something a little different with the podcast.

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I'm going to be giving you.

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Short bite-sized solo episodes, and I'm doing this for a

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couple of different reasons.

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The first of which is I'm traveling a ton for work.

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Liz second is that I'm trying to take some time off in between all that travel.

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But I still want you to have a brand new episode in your feed every Wednesday.

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And the third is that in general, the listenership dips in July, while you

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are all out there enjoying the summer.

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And I don't want you to miss any of the amazing guest interviews I have planned.

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For release after the summer.

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So I'm going to push all of those off till after , July.

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And just give you these short little bite sized ones for you to enjoy.

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Okay.

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Sound good onto the show.

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Have you ever taken a bite of something you ordered at a restaurant and said,

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oh my God, this is so fucking good.

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Or maybe you bought a pair of pants and you were like, these

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pants make my ass look amazing.

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Or maybe you tried one of the tips I've given you on this podcast and you thought

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to yourself, this shit actually does work.

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Well, those are the kinds of reviews you should be writing

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for the things you were enjoying.

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Welcome to episode one 50.

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Two of this shit works, a podcast dedicated to all things,

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networking, relationship building and business development.

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I'm your host, Julie Brown.

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Speaker author and networking coach.

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And today I am discussing why reviews with swears are the

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most helpful kinds of reviews.

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Yes.

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You heard that right?

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Online reviews with swears in the review are the most useful and effective.

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This came out of a study where 75,000 Yelp reviews and 200,000 Amazon reviews were

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analyzed using linguistic software that identified those containing swear words.

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When describing products and noting the number of readers who marked

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the review useful or helpful.

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Um, both platforms reader's judged reviews, having up to three

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swear words as significantly more valuable than the other reviews.

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Several followup experiments confirmed these findings one experiment,

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separated participants into two groups.

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One group was given a review of a product that contains swear birds.

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The other group received a review of the same product, but it did

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not contain any swear words.

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In the group that received this sweary reviews, they held more favorable

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attitudes toward the product that was being reviewed than the group whose

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reviews didn't include swear words.

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So.

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Going forward.

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Maybe you should ask for sweary reviews of your products or services, or when

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making a strategic introduction for people to say, I love this fucking guy.

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He's the fucking best when you make the intro.

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You know, Shit like that.

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And if you're so inclined.

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Maybe leave your own swear or your review of my book or this here podcast.

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So, because this is, uh, this shit works short episode.

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There's no drink of the week.

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It's summer drink tequila on a boat or beer on the beach or wine on the porch.

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I don't care.

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Just enjoy it.

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The summer will be over before we know it.

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All right, friends.

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That's all for this week.

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If you like what you heard stay, please leave that sweary review.

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And subscribe to the podcast.

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Also, please remember to share the podcast to help it reach a larger audience.

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If you want more, Julie Brown, you can always find my book.

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This shit works on Amazon and Barnes and noble.

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You can find me on LinkedIn at Julie Brown BD.

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Just let me know where you found me when you reach out.

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And I am Julie Brown underscore BD on the Instagram, or you

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can pop on over to my website.

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Julie Brown bd.com until next week.