Episode 152

TSW Shorts: Why Reviews with Swears are the Most Helpful

Published on: 5th July, 2023

Studies prove that reviews that contain up to three swear words are not only more useful, but make the product look more favorable to consumers. Listen in to learn more about this study and how to write your own sweary reviews.

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Transcript
Julie:

Hey friend, just a heads up for the month of July.

Julie:

I'm going to be doing something a little different with the podcast.

Julie:

I'm going to be giving you.

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Short bite-sized solo episodes, and I'm doing this for a

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couple of different reasons.

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The first of which is I'm traveling a ton for work.

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Liz second is that I'm trying to take some time off in between all that travel.

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But I still want you to have a brand new episode in your feed every Wednesday.

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And the third is that in general, the listenership dips in July, while you

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are all out there enjoying the summer.

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And I don't want you to miss any of the amazing guest interviews I have planned.

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For release after the summer.

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So I'm going to push all of those off till after , July.

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And just give you these short little bite sized ones for you to enjoy.

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Okay.

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Sound good onto the show.

Julie:

Have you ever taken a bite of something you ordered at a restaurant and said,

Julie:

oh my God, this is so fucking good.

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Or maybe you bought a pair of pants and you were like, these

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pants make my ass look amazing.

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Or maybe you tried one of the tips I've given you on this podcast and you thought

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to yourself, this shit actually does work.

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Well, those are the kinds of reviews you should be writing

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for the things you were enjoying.

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Welcome to episode one 50.

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Two of this shit works, a podcast dedicated to all things,

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networking, relationship building and business development.

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I'm your host, Julie Brown.

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Speaker author and networking coach.

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And today I am discussing why reviews with swears are the

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most helpful kinds of reviews.

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Yes.

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You heard that right?

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Online reviews with swears in the review are the most useful and effective.

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This came out of a study where 75,000 Yelp reviews and 200,000 Amazon reviews were

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analyzed using linguistic software that identified those containing swear words.

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When describing products and noting the number of readers who marked

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the review useful or helpful.

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Um, both platforms reader's judged reviews, having up to three

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swear words as significantly more valuable than the other reviews.

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Several followup experiments confirmed these findings one experiment,

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separated participants into two groups.

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One group was given a review of a product that contains swear birds.

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The other group received a review of the same product, but it did

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not contain any swear words.

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In the group that received this sweary reviews, they held more favorable

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attitudes toward the product that was being reviewed than the group whose

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reviews didn't include swear words.

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So.

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Going forward.

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Maybe you should ask for sweary reviews of your products or services, or when

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making a strategic introduction for people to say, I love this fucking guy.

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He's the fucking best when you make the intro.

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You know, Shit like that.

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And if you're so inclined.

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Maybe leave your own swear or your review of my book or this here podcast.

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So, because this is, uh, this shit works short episode.

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There's no drink of the week.

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It's summer drink tequila on a boat or beer on the beach or wine on the porch.

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I don't care.

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Just enjoy it.

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The summer will be over before we know it.

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All right, friends.

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That's all for this week.

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If you like what you heard stay, please leave that sweary review.

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And subscribe to the podcast.

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Also, please remember to share the podcast to help it reach a larger audience.

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If you want more, Julie Brown, you can always find my book.

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This shit works on Amazon and Barnes and noble.

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You can find me on LinkedIn at Julie Brown BD.

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Just let me know where you found me when you reach out.

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And I am Julie Brown underscore BD on the Instagram, or you

Julie:

can pop on over to my website.

Julie:

Julie Brown bd.com until next week.

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About the Podcast

This Shit Works
The people you meet can 100% Change Your Life! Networking is how you meet those people. Which sucks because you hate networking, you think you're bad at networking, and you certainly don’t have time to network. Bullshit! Welcome to This Shit Works, a weekly podcast hosted by entrepreneur, CEO, public speaker, author, business development strategist and networking coach Julie Brown. Just don’t call her Downtown Julie Brown - she doesn’t like that.

Each week Julie will bring to you her no nonsense tips, tricks and conversations around networking your way to more friends, more adventures and way more success!
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