Episode 28

JUST Is A Four Letter Word

Published on: 17th February, 2021

How often do you think you use the word just when describing yourself or asking for something. For example, when you describe what you do like this, “I’m just an assistant manager;” “I’m just an administrative assistant;” “I just graduated college, I just got my degree.”  Or how about in your email correspondence, for example, I'm just emailing to check in. I’m just wondering if you had time to review my proposal. I just wanted to see if you had time to talk.

The word just  frequently functions as a “subtle message of subordination, or deference.” We constantly fall back on the word just because we don’t want to feel like we are bothering someone, or being a nuisance. Stop it. When you use the word just you are actively diminishing your importance.  In business using the word “just” serves to make the other person think that what you are working on isn’t important. 

Listen in to learn how to start removing the word Just from your vocabulary to start creating more clear and confident correspondence. 

The Drink of the Week: Graft Cider, Birds of Paradise Moscow Mule Cider

This Polynesian inspired Moscow mule is bursting with ginger and finishes with soft citrus and hibiscus berry notes. Best enjoyed cold out the fridge.

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Julie Brown

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The people you meet can 100% Change Your Life! Networking is how you meet those people. Which sucks because you hate networking, you think you're bad at networking, and you certainly don’t have time to network. Bullshit! Welcome to This Shit Works, a weekly podcast hosted by entrepreneur, CEO, public speaker, author, business development strategist and networking coach Julie Brown. Just don’t call her Downtown Julie Brown - she doesn’t like that.

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