3 Strategies to Start Investing in Cryptocurrency with Josh Rhodes

Julie: 00:00:00

Back in March.

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I attended my first in-person conference of 2022.

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During one of the sessions I skipped out to see who else is playing

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hooky from the presentations.

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I found a couple of friends sitting at a cocktail table, chatting.

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Enthusiastically.

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I walked over and asked what the big conversation was about

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cryptocurrency Caroline chirped.

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Back at me, I just spent $1,500 worth.

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And Frank here says my money is going to more than double in less than a month.

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Welcome depth.

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So 98 of this shit works a podcast dedicated to all things,

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networking, business development, and relationship building.

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I am your host, Julie Brown.

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And today I am talking with Josh Rhodes, an actual expert in cryptocurrency

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and the founder of crypto yall.

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He's from Alabama.

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Who is here to educate us on the subject, as well as teach us three

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types of crypto strategies that he promises anyone can understand.

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This episode is sponsored by Nickerson.

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A full service, branding, marketing PR and communications agency

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with team members in Boston, Los Angeles, Miami and New York city.

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Visit them at Nickerson C O S.

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Dot com.

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I get it.

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Right about now your St.

Julie: 00:01:29

Julie.

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Oh, what the fuck does cryptocurrency have to do with networking?

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But the truth is crypto in conversations regarding it are all around us.

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Warren buffet just about 1 billion that's billion with a B.

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Dollars of Bitcoin.

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The number one commercials in the super bowl this year were crypto related.

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The crypto gaming sector increased to a 21 billion, again, billion

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with a B dollar market cap.

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And it's still climbing.

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But only 10% of the entire population has ever invested in

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crypto, meaning 90% of, you know, absolutely fucking nothing about it.

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So there's that.

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The other reason is that Josh uses LinkedIn as the primary source of

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disseminating information about his business and what he does.

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He describes the light bulb moment of discovering that he

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needed to go deep on LinkedIn.

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And instead of scattering his message around a bunch of different platforms

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and all of you listeners know how much I love LinkedIn as a platform to build

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your personal brand and business on.

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So without further ado, let's get into it.

Julie: 00:02:32

Josh, welcome to the podcast.

Josh: 00:02:35

Thank you honored to be here.

Julie: 00:02:37

Great.

Julie: 00:02:37

So in case there are some people listening who are complete

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newbies to this, and don't even understand what cryptocurrency is.

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Can you in layman's terms, describe cryptocurrency.

Josh: 00:02:52

Well, I speak in word pictures, unfortunately, because I think my

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public education only goes so far.

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So I would say that if you're thinking about crypto, it's kind of like.

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Um, you go to the zoo to see animals, but when you get inside, there's a

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whole lot of different species, right?

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You've got to make a decision on what you're there to actually see in crypto.

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Is this the same?

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Uh, and I would basically for the layman break it into two areas.

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You've got Bitcoin on one side and everything else.

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On the other Bitcoin is truly unique and different.

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Whereas, everything else is basically what we would call an alt coin or, uh,

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cryptocurrencies are basically, software companies, all coins are virtually

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software companies using the technology of blockchain and what you want to look for.

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Our different utilities that come with those cryptocurrencies and not just, the

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next main coin or doge coin or a Shiba Inu or, the stuff that communities of

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hype get behind, but do they actually have scaffolding or are they a part of

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the scaffolding of our future society?

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And that's, that's really what you want to look for.

Julie: 00:04:03

Oh, I'm already lost.

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So, can you explain how there's Bitcoin and then there's everything

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else where they like the first one.

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So they are it, and it just started so bad, so bad.

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I need to suck it.

Julie: 00:04:29

Yeah.

Josh: 00:04:30

Oh, for real.

Josh: 00:04:31

That's fantastic.

Julie: 00:04:33

back my eyes.

Julie: 00:04:37

Um, okay.

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So is, is there a Bitcoin on one side and all the others on the

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other side, because Bitcoin was the first, so they're like the best

Josh: 00:04:47

Yeah.

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It's a well, yes and no, depending on the outcome that you're looking for as a,

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as an individual investor Bitcoin, yes.

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Is kind of the, the granddaddy of them all.

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If you're thinking about Bitcoin before you think about currency and money, uh,

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think of it as a peer-to-peer network.

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It's the largest computer network on the.

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It's bigger than Google server farms and government agencies it's decentralized.

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So that, what that means is basically Julie and Josh can have Bitcoin miner.

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Who are the computers that uphold the network, but there could also be massive

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Bitcoin warehouses, right in Iceland.

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That also are a part of the Bitcoin network and all over the

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world virtually and decentralized.

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And what that does is it creates a peer to peer network so that if you're in

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Shanghai and I'm in Sydney, Australia, or in when this Iris we can send an

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unlimited amount of money with, to each other with no one else's permission.

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And without having to trust a third party to arbiter our interaction,

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we can simply do it autonomously between each other independently.

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And it's the ultimate expression of self-reliance and autonomy

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and really self sovereignty.

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And that's kind of the heartbeat of Bitcoin.

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And so it's got, it has the largest market cap, it flirts currently

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at the time of you and meet you.

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And I talked.

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It's about a one, $1.2 trillion market cap, which obviously

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reflects its global adoption.

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But, uh, it, to put that into context, not everybody goes around knowing market caps.

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Right?

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So like, your good old fashioned gold has a $10 trillion market cap, but it's been

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around for how long, thousands of years.

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That's the beginning of the earth.

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But, Bitcoin has been around for 13 years and it already has

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a trillion dollar market cap.

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So it's adoption curve or the adoption rate is as fast.

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If not faster than the internet adoption and mobile phone technology.

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so that's why it's, that's why you and I are talking about, it's why

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it's on Superbowl commercials because the adoption rate is so fantastic.

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Uh, so yeah, Bitcoin is the, the, the large one.

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Then you've got, it's the Coca Cola and then you've got Pepsi,

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which is a theory, right?

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The second largest market gap.

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And Ethereum is kind of like the first alt coin.

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Uh, the first of its kind, the first of its order, if you will.

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And it's just like programmable money.

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It's kind of like how websites are built on Ruby, on rails.

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And I'm not a developer software developer or anything like that,

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but like if theory I'm like, I think something like 70% of crypto or

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are built on the Ethereum network.

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So it allows you to kind of understand the differences.

Josh: 00:07:44

Um, you don't build stuff on the Bitcoin network.

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It is appeared.

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It has a different utility and vibe, and literally what we use it for.

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Uh, whereas the other altcoins of the world, like avalanche or Chainlink,

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for example, this is a great example.

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I don't want to get too deep into the weeds, but there, when I say utility,

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um, we've got this blockchain technology.

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Bitcoin uses blockchain and alt coins use blockchain.

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And it's basically this open ledger, this transparency, you can see every

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transaction, every buy every cell.

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Every time you send me something and I send you something we're, we're

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sending energy back and forth literally.

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Well it's trackable and traceable.

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Imagine like wall street.

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It.

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Well, imagine wall street showing us everything they're doing, they

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won't, they don't want us to see that.

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And so that's the centralized, traditional financial system.

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this is in reaction.

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Let me think about the 2008 subprime mortgage crisis.

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The next year Bitcoin comes out.

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It was basically a reaction to saying, Hey, the people centralized at the

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top have taken us plebs at the, at the bottom as population folks at the bottom.

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They've they're taking advantage of us one too many times.

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And they are basically having their way with us.

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And he got government, you got greedy, corporate, whatever

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you want to talk about.

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And you got us main street, so who's here for us.

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And so Bitcoin was, was born so that we have our own network of

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wealth and preservation of value.

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And then you have everything else that all coins that are all trying to do new

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things like chain link, for example.

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It's an Oracle service.

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How do you get all the data from the outside world onto blockchain?

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So that smart contracts actually work more efficiently and

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better for us as the users?

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Well, you have to have an Oracle service that basically pipelines all of the

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daily data onto these blockchains.

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And so basically turning blockchains into the new internet.

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And so we're kind of in the middle of that revolution and

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people are starting to catch on.

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So I hope I didn't get too wordy, but

Julie: 00:09:50

No, but it made me think, when you say that Bitcoin was

Julie: 00:09:53

invented as a response to the subprime mortgage collapse, like

Julie: 00:09:58

how do you just invent a currency?

Josh: 00:10:01

Yeah, and it wasn't just thought up like that.

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It was years and years and years in the making, but it was serendipitous that

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the subprime mortgage crisis happened.

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It just almost created.

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Ultimate moment on stage to usher in Bitcoin.

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And so there's a suit anonymous, founder, Satoshi Nakamoto.

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We don't know who he or she really is.

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They stayed anonymous purposefully.

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So as to not have a central figure, because the whole idea is that we

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have a trust, less money system.

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Instead of one that's dependent on us trusting a third party, like a

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central bank, a federal reserve, a president, uh, Congress or wall street.

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And so they stayed anonymous and said, well, you ha what you

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have is a Bitcoin who in 2010 was worth $2 and 70 cents worth.

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Now, you know, between 30 and $60,000, depending on the day, you're looking at.

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So that's going to bring me to my next question.

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Who establishes the value?

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Is it trading of it?

Julie: 00:11:10

Like who establishes the value?

Josh: 00:11:12

It's no central figure it, uh, it's all, uh, virtually algorithmic.

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That's really kind of a terrible way of explaining it, but it has

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everything to do with market.

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And circulating supply and the price is then calculated based on that.

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So Bitcoin will only ever have 21 million Bitcoin.

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There were only ever be that many.

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It's kind of like growing up.

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I heard the phrase here in the south.

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We use the word anchor a little too much.

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They ain't printing anymore land, you know, cause real estate is such

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a valuable, uh, asset class will be.

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And crypto as an ism is an emerging asset class.

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But when you start looking at why is Bitcoin valuable?

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One of the big reasons, one of about nine reasons is that it's scarce it's program.

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No one can go in and go, Hey, let's print some more.

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You know, like the federal government can like 40% of all

Josh: 00:12:03

us dollars that have ever existed were printed in the last two years.

Julie: 00:12:08

Right.

Josh: 00:12:09

So, and they just, they can do that, at a whim.

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And what that really is doing to you and I as normal citizens

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is , it's creating inflation and it's basically, it's an invisible

Josh: 00:12:19

taxation on our purchasing power.

Josh: 00:12:22

Whereas Bitcoin will never have that.

Julie: 00:12:25

So in the information packet you sent me, you mentioned that there are

Julie: 00:12:28

5,000 different types of coins and 7,800, different types of cryptocurrencies,

Julie: 00:12:34

which to me is like, that's overwhelming.

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So for someone like me who says, Hmm, maybe it's time for me to look at this.

Julie: 00:12:45

As something that.

Julie: 00:12:46

I could start getting into investing, buying, where does someone like me start?

Julie: 00:12:51

Which is probably most of my listeners, to be honest,

Josh: 00:12:54

totally.

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And that's who crypto y'all, that's who my brand is for it's for people

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who need a safe place to learn about crypto and their crypto curious, right?

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Like you have this curiosity, but you don't want to be like some

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advanced day trader trying to keep up with all the volatility market.

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So what, where you need to start.

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And where I started was I bought some Bitcoin and I bought some Ethereum they're

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the two largest market caps., in terms of.

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Size and adoption and the larger the market cap in any arena of

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investment, the less volatility now, something you need to understand is

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that because the entire market cap of the crypto market is still small.

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You're going to get volatility even in the big guys, like big one in Ethereum,

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but that, um, acts terrible way to say it.

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But basically as a gateway drug, as a, as an introductory.

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Um, uh, volley into the crypto world.

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Once you own that asset, there's something about owning an asset.

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It's kind of like if you buy Delta airlines stock, you kind of want to

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know what the CEO is going to be up to, what is their corporate strategy?

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Well, The same thing as you start, if you buy a Bitcoin,

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Hey, look, go to bitcoin.org and read the 12 page white paper.

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Like that's a really great place to start.

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It's extremely boring and nerdy just for the record, but there's a couple

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of paragraphs where you'll just have these aha moments and, uh, for you math

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nerds out there, you'll really love it.

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But Bitcoin and Ethereum are great places to start.

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Get your feet wet, kind of go in ankle deep and then.

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As you get more, uh, in tune with the patterns of the market and kind of

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become a more savvy investor and less emotional, then you can start getting

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into the lower market caps and that's where you'll have the opportunity for

Josh: 00:14:43

more upside and more gains, um, than you would in Bitcoin and Ethereum.

Julie: 00:14:49

Okay.

Julie: 00:14:49

So you say you have three types of cryptocurrency strategies,

Julie: 00:14:57

those three being appreciation, leverage, and cashflow.

Julie: 00:15:01

Can, can we break those three down?

Josh: 00:15:03

Sure.

Josh: 00:15:05

It's a framework that they fit into what I call the crypto flywheel.

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It's kind of a, a trademark framework that I use with my crypto yall community.

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And.

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Um, I start with the cashflow side and that cashflow it's possible.

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It's possible to create cashflow with your crypto investments, especially

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in what's in the part of the zoo.

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That's called de-centralized finance deep and I for short and defy is a,

Josh: 00:15:30

is an arena where basically it's meant to, replace traditional banking

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so that you can become your own bank.

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Great example had a member of the other day.

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He was like, wow, we have a lot of aha moments in crypto y'all and

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one of the, one of the aha moments was he was like, Hey, I've had, I

Josh: 00:15:51

had $30,000 in my checking account.

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It earned 0.02% last month.

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I think it came out to, I don't know, 20 cents or whatever.

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And he's like, but I had $17 in this defy investment and I made

Josh: 00:16:03

20 bucks on the $17 last month.

Josh: 00:16:06

So this is crazy what will happen when I actually, you know, deploy more capital

Josh: 00:16:10

into more strategic defy investments.

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And the reason why that happens is because you have your capital and then you have

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other parts of defy that allow you to invest lock up or temporarily stay.

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Your capital and earn higher yields, maybe 20%, 50%, a hundred percent,

Josh: 00:16:31

225% annual percentage yields.

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and sometimes even far greater than that, where your capital is being used in a

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decentralized, basically a decentralized hedge fund, for lack of better words, or

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an investment pool, we call them liquidity pools and that creates a treasury.

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And so.

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Algorithmically through the power of blockchain and smart

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contracts, D investments are made.

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and the greater pool of money goes out in farms, higher yields, and then brings

Josh: 00:17:05

the proceeds back to the Julie and Josh liquidity pool that we're a part of and

Josh: 00:17:09

redistributes the profits proportionately to the amount of tokens that we own.

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And it's just like, okay, wait, that's how it ought to be.

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Instead of me taking.

Josh: 00:17:18

Check to the bank and then they just go out and make billions on it.

Josh: 00:17:23

And then give me 0.02% a month.

Josh: 00:17:25

That's the difference?

Josh: 00:17:27

And that's defined that's cashflow now appreciation.

Josh: 00:17:30

That's just your good old fashioned buying whole.

Josh: 00:17:33

Part of the flywheel.

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So I used the cashflow, the yield from the first part of the flywheel

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to really fuel what I believe in what is, what are my almost religious

Josh: 00:17:44

convictions about the crypto future.

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What's going to be the scaffolding of our future society, Bitcoin, Ethereum,

Josh: 00:17:51

things like chain link, Avalon.

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XRP.

Josh: 00:17:54

There's a lot of brands I could throw out.

Josh: 00:17:55

Obviously, this isn't financial advice.

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These are things that I have my eyes on, and I'm buying more of that

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with the cashflow that I'm creating from various parts of my world.

Josh: 00:18:05

And I'm going to hold those.

Josh: 00:18:07

Those are the bedrock of my asset portfolio.

Josh: 00:18:10

That's my crypto wealth, because they are a creative and value.

Josh: 00:18:14

They have a long runways Bitcoin.

Josh: 00:18:16

Like I said, Bitcoin has gone up over a hundred percent a year, year over year in

Josh: 00:18:20

value since the advent of its existence.

Josh: 00:18:24

So I'm going to allow my portfolio to build, and then thirdly, You can

Josh: 00:18:29

use leverage and leverage has many different ways of manifesting, but

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one way that I like to do it is just taking out a loan against your assets

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in your crypto assets, and then buying more cashflow with that loan.

Josh: 00:18:45

And that's the key, the wealthy never sell their assets.

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They borrow against them.

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And so what I do, and I'll give you a real world example, last year, I had, X number

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of Bitcoin and I take my Bitcoin position.

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You can get a 35%, 50%, 75% loan to value, and basically have that loan

Josh: 00:19:06

funded in the next 24 to 48 hours without.

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Crazy underwriting through the bank without all of that.

Josh: 00:19:13

They don't ask for your, your credit score or your blood type or all these

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different W2's and 10 90 nines and all this stuff, you just, they just

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like, oh, you own Bitcoin, great.

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We'll give you 75% loan to value and you can go do whatever

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you want to with that loan.

Josh: 00:19:29

And what I do, it's just like a whole life insurance policy or

Josh: 00:19:32

a home equity line of credit.

Josh: 00:19:33

I go buy.

Josh: 00:19:34

So I bought two rental properties.

Josh: 00:19:37

And I use those two rental properties cashflow to serve service the debt against

Josh: 00:19:41

the loan on my Bitcoin, pay that off.

Josh: 00:19:43

And now I own three assets instead of just one.

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And so you're able to duplicate them and you build wealth in, in your

Josh: 00:19:51

personal financial system statement grows because you have more and

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more assets that you're acquiring by using basically other people's money.

Josh: 00:20:00

leveraged again.

Josh: 00:20:01

Your collateral.

Josh: 00:20:02

So that's the flywheel cashflow appreciation leverage, and they all work

Josh: 00:20:06

in symphony to expand your net worth.

Josh: 00:20:11

And the dirty little secret is that strategy does three, little systems

Josh: 00:20:16

work in just about any arena or theater, where there are assets.

Josh: 00:20:21

That you can use real estate.

Josh: 00:20:23

You can do cashflow in real estate.

Josh: 00:20:24

You can use leverage in real estate, obviously real estate appreciates and

Josh: 00:20:27

value all life insurance policies.

Josh: 00:20:30

You can take out loans there.

Josh: 00:20:31

They have a creative value.

Josh: 00:20:33

So there's all kinds of ways.

Josh: 00:20:34

Stocks, you name it, but crypto is fast.

Josh: 00:20:39

It has velocity right now.

Josh: 00:20:41

It has momentum you're on the front.

Josh: 00:20:42

End of it.

Josh: 00:20:43

It's the most accessible asset class, known to man.

Josh: 00:20:48

Like, if you want to close a real estate deal, good luck in

Josh: 00:20:51

the next six to eight weeks.

Josh: 00:20:53

If I want to be earning half a percent a day on my capital, I

Josh: 00:20:56

could deploy 10 grand in the next 30 minutes in crypto and be earning.

Josh: 00:21:00

And so, that's the difference maker for me and why I'm so passionate about it.

Josh: 00:21:05

Sorry, I got long-winded.

Josh: 00:21:06

But those are the three systems.

Julie: 00:21:08

One of my questions is if we all, if we have money, we have a bank account.

Julie: 00:21:13

If, we have a 401k, we have stocks or bonds or whatever.

Julie: 00:21:18

And we kinda know how to get those.

Julie: 00:21:21

So how does someone say, okay, I want to invest in crypto.

Julie: 00:21:25

where's the platinum.

Josh: 00:21:26

So great, great question.

Josh: 00:21:28

So you need a central exchange.

Josh: 00:21:30

That's the vocabulary word of the day for all the beginners out there

Josh: 00:21:34

and essential exchange, their core utility to you is to change your fee

Josh: 00:21:41

dollar, your native currency into.

Josh: 00:21:45

Your crypto of choice and they'll have a catalog of cryptos that

Josh: 00:21:48

they have approved to provide you.

Josh: 00:21:51

So, you know, Coinbase, Gemini FTX, KU coin, Binance, all of

Josh: 00:21:57

these, these are like the TD Ameritrade, each trades of cryptical

Julie: 00:22:01

Yeah.

Josh: 00:22:02

same idea.

Josh: 00:22:02

And so they're you just hook your bank account up to it, fund your account and

Josh: 00:22:07

then buy what you want or investing with.

Julie: 00:22:09

And I'm assuming this is all like, so if you have a 401k

Julie: 00:22:13

and the money is taken out of your.

Julie: 00:22:16

Pay every month.

Julie: 00:22:17

That's a pre-tax.

Julie: 00:22:19

So everything we do investing in crypto is I'm assuming post tax.

Josh: 00:22:24

Um, yes, but there are plenty of now custodial services that are

Josh: 00:22:29

emerging for retirement accounts as well.

Josh: 00:22:31

And crypto, I have a traditional IRA that is Bitcoin centric that I use.

Josh: 00:22:35

And so it's just a matter of having the right vendor, and you can, sync

Josh: 00:22:39

them up with your employer or your

Julie: 00:22:41

Okay.

Josh: 00:22:41

Yeah.

Julie: 00:22:42

Um, and I'm assuming there's sort of like tax ramifications.

Julie: 00:22:45

Is this something on at the end of the year, when you file your taxes, you have

Julie: 00:22:49

to say what you made in cryptocurrencies.

Josh: 00:22:53

Yeah, one of the first check boxes now on the U S form 10 40

Josh: 00:22:57

is, have you invested in crypto?

Josh: 00:23:00

And so it's basically viewed as, short-term and long-term

Josh: 00:23:04

capital gains it's property.

Josh: 00:23:06

So the same way that, uh, that same rule, 12 months or more long-term 12,

Josh: 00:23:11

12 months or less short-term capital gains is what you're looking at.

Julie: 00:23:14

Interesting.

Julie: 00:23:15

Okay.

Julie: 00:23:16

All right.

Julie: 00:23:16

So let's pivot a little bit.

Julie: 00:23:18

That was a little like drinking from a fire hose, but I think it was

Julie: 00:23:22

very helpful and the listeners are probably like, okay, I have a little

Julie: 00:23:25

bit of an idea of where to start.

Julie: 00:23:26

I want to pivot into how you use LinkedIn for your business and tell

Julie: 00:23:31

us what that light bulb moment was.

Julie: 00:23:32

And then tell us how you pivoted your strategy.

Julie: 00:23:35

And now you, your personal brand is on LinkedIn and you're growing it.

Julie: 00:23:39

And your strategies around that.

Josh: 00:23:41

Yeah.

Josh: 00:23:41

So, um, LinkedIn is unique because let's be honest.

Josh: 00:23:48

For those of us who grew up in the web to social media world, LinkedIn

Josh: 00:23:53

for so many years, felt like the crotchety old digital resume site.

Josh: 00:23:59

Right.

Josh: 00:24:01

And I don't know what happened, but basically a couple, three years ago, in

Josh: 00:24:06

some people, some LinkedIn purists are going to hate me for saying this, but.

Josh: 00:24:11

Two or three years ago, I don't know something happened.

Josh: 00:24:13

There was some kind of awakening.

Josh: 00:24:14

I don't know how to explain it.

Josh: 00:24:16

I do not have a data.

Josh: 00:24:18

This is not a data centered opinion.

Josh: 00:24:20

Nothing happened where content creators, personal brands.

Josh: 00:24:25

and it might've been an algorithmic update that LinkedIn made.

Josh: 00:24:29

I don't know, but the organic reach capabilities on LinkedIn are superior

Josh: 00:24:35

to that of Facebook and Instagram and some of the, contemporaries that

Josh: 00:24:40

LinkedIn grew up with Twitter even.

Josh: 00:24:42

And obviously it's a certain clients.

Josh: 00:24:46

A demographic there that I found to be congruent with, who I'm

Josh: 00:24:49

trying to serve at crypto y'all.

Josh: 00:24:52

Crypto y'all is basically meant to be the, Hey, what would happen if we merged

Josh: 00:24:57

Southern hospitality, the greatest financial technology in history,

Josh: 00:25:02

you don't have to be a southerner.

Josh: 00:25:04

To know that, and obviously it's a play on our crazy vernacular, but

Josh: 00:25:08

I was like, you know, what ma where are the good guys , in, in crypto?

Josh: 00:25:12

Because if you go on the internet and you just start YouTube and, and Twittering,

Josh: 00:25:16

and trying to find, info on crypto, you can find yourself in some smarmy, scammy,

Josh: 00:25:22

you know, corners, the same way you can with any options, trading, whatever

Josh: 00:25:27

you want to get into Forex, naming.

Josh: 00:25:29

So I was like, man, I'm just a normal guy that I'm a business owner.

Josh: 00:25:34

I read Robert Kiyosaki and fell in love with real estate investing.

Josh: 00:25:37

And I just LinkedIn ended up being where most of the people who want to know

Josh: 00:25:42

what I basically, they want me to be their crash test dummy and I have been.

Josh: 00:25:47

And so those are the people typically who have investible

Josh: 00:25:50

dollars or some kind of residual.

Josh: 00:25:52

Or they have ambition that outpaces their current ordinary income.

Josh: 00:25:57

And so they want to learn more about crypto.

Josh: 00:25:59

And so I just started posting there pretty consistently and got a lot

Josh: 00:26:03

of great feedback and kept doing it.

Josh: 00:26:05

It was rewarding.

Josh: 00:26:05

Also just strategically, if you're starting a business or you own a business,

Josh: 00:26:11

I've found that, you know, dominate don't dabble when it comes to your marketing.

Josh: 00:26:17

Really owning a particular channel in marketing is usually more productive

Josh: 00:26:24

and lucrative than trying to diversify and have a watered down presence in, you

Josh: 00:26:29

know, five or six different channels.

Josh: 00:26:32

And so, yeah, LinkedIn, I found traction there and I just tried to double down.

Josh: 00:26:35

So I post there two or three times a day and usually around business

Josh: 00:26:39

or crypto or marketing or, or say.

Julie: 00:26:42

I do.

Julie: 00:26:43

Talk to my listeners about the importance of creating a personal brand and

Julie: 00:26:48

disseminating really, really, really useful information on the platform,

Julie: 00:26:52

not content for content's sake.

Julie: 00:26:54

So , if you post a couple of times a day, what kind of

Julie: 00:26:56

information or are you posting?

Josh: 00:27:00

Some of it is, Hey, here's, here's a copywriting trick that I

Josh: 00:27:03

learned as a young entrepreneur.

Josh: 00:27:05

Um, or here's the reason why Bitcoin is valuable and, three steps on how you

Josh: 00:27:11

can invest your first dollar in it, or.

Julie: 00:27:14

Oh, that's that's great.

Josh: 00:27:15

I might talk about the three wealth strategies that you

Josh: 00:27:17

and I have already discussed.

Josh: 00:27:19

Things like that, everything that has to do with,, investing in creating

Josh: 00:27:23

more net worth, uh, or where, uh, kind of my interests in a lot of

Josh: 00:27:28

the interests of the audience that I'm finding that want to know more.

Julie: 00:27:32

So there's an ad out there right now, and you've probably seen it it's

Julie: 00:27:35

a guy and he's like, I'm a millionaire.

Julie: 00:27:38

And then he's like, I'm not a millionaire.

Julie: 00:27:39

And then he's like, oh, I'm a millionaire.

Julie: 00:27:40

He's like backing up at his desk.

Julie: 00:27:42

And then a second later he's like, I'm not a millionaire.

Julie: 00:27:44

And it's all about for me.

Julie: 00:27:46

I read it as the volatility in investing in cryptocurrency.

Julie: 00:27:51

So for me, that was like a little scary to be, to be honest.

Julie: 00:27:54

can you just sort of explain and the volatility in the market?

Josh: 00:27:59

Yes.

Josh: 00:28:01

It, every market is going to have sectors of volatility, whether it's crypto or any

Josh: 00:28:06

other sector or any other industry, what I think everyone needs to grapple with.

Josh: 00:28:12

And this is what one of the first things we do in my cohorts is number

Josh: 00:28:16

one, you need to set what I call a ferociously specific desired outcome.

Josh: 00:28:23

And what that means is.

Josh: 00:28:26

We're grappling with a time horizon, what date and what dollar figure.

Josh: 00:28:32

What's the fundamental material outcome that you want from crypto?

Josh: 00:28:37

Because that guy in that commercial, he's the tail that's getting wagged by the dog.

Josh: 00:28:44

When we, as investors approach a market, it needs to be our tool.

Josh: 00:28:50

We do not need to be it's psychological.

Josh: 00:28:53

Punching bag.

Josh: 00:28:54

And so the things that protect you are twofold.

Josh: 00:28:57

Number one, don't invest money that you need next month to pay

Josh: 00:29:01

power bills that you need liquid.

Josh: 00:29:04

And let's grow into your crypto portfolio.

Josh: 00:29:08

Don't emotionally ape into doge coin because Elan's on Saturday

Josh: 00:29:13

night live talking about that.

Josh: 00:29:15

That's the difference?

Josh: 00:29:16

, so first of all, you got to have, You gotta be using capital that

Josh: 00:29:20

is affordable for you to use.

Josh: 00:29:22

Number two is the time horizon, you know, the funny play on that

Josh: 00:29:26

commercial that you're talking about is it's a, he's working with like

Josh: 00:29:29

a minute by minute time horizon.

Julie: 00:29:31

Yeah.

Josh: 00:29:32

And usually that's because you're over it.

Josh: 00:29:33

He's overextended.

Josh: 00:29:36

His investment and he shouldn't have so much on the line.

Josh: 00:29:40

Um, and so if you can work with a 12 24 36 month time horizon in,

Josh: 00:29:46

by the way, that's really short

Julie: 00:29:48

was going to say that's really sure.

Julie: 00:29:49

Cause when you think about your 401k, you're thinking about like when I retire.

Josh: 00:29:53

years.

Josh: 00:29:54

Yeah.

Josh: 00:29:54

Total.

Josh: 00:29:55

So, and obviously the longer your time horizon, which you'll find most of,

Josh: 00:30:00

the people who only believe in Bitcoin and they will only invest in Bitcoin.

Josh: 00:30:05

They're going to have the longest time horizons because they are

Josh: 00:30:08

waiting on the million dollar Bitcoin, which is very possible.

Josh: 00:30:10

All it has to do is get to about a $10 trillion market cap.

Josh: 00:30:14

They're going that way.

Josh: 00:30:15

It's just, they're there for the next 10, 20 years.

Josh: 00:30:17

That's fine.

Josh: 00:30:18

That's all they want.

Josh: 00:30:19

And once you have your time horizon, and once you have a, a set aside amount

Josh: 00:30:23

of capital that you don't need for groceries and family vacations, go invest.

Josh: 00:30:29

It's time to go invest.

Josh: 00:30:30

Yeah.

Julie: 00:30:32

This was amazing.

Julie: 00:30:33

I mean, I walked into this interview, like knowing less than nothing, except

Julie: 00:30:39

that I have a friend who invested in Bitcoin, like in 2008 and he, can retire.

Josh: 00:30:45

Yeah.

Julie: 00:30:46

That's all I know.

Julie: 00:30:47

I don't know how it happens.

Julie: 00:30:48

I don't know what he does.

Julie: 00:30:49

He was just like, Yeah,

Julie: 00:30:50

I can retire.

Josh: 00:30:51

that's awesome.

Julie: 00:30:52

Yeah.

Julie: 00:30:53

I'm like, I got to learn about this shit.

Julie: 00:30:57

So if the listeners would like to get in touch with you, learn more

Julie: 00:31:01

about your services, because I'm sure most of them are like, yeah.

Julie: 00:31:04

Okay.

Julie: 00:31:05

I need to learn more.

Julie: 00:31:06

How can they find you?

Julie: 00:31:07

How can they get in touch with you?

Josh: 00:31:09

Yeah.

Josh: 00:31:10

Um, got a crypto yall dot C O uh, crypto y'all dot co.

Josh: 00:31:16

I change things up there from time to time.

Josh: 00:31:18

I might have a training you can watch, I might have a tool that you can download.

Josh: 00:31:22

Definitely connect with me on LinkedIn.

Josh: 00:31:23

There's LinkedIn, a button.

Josh: 00:31:26

on the page, you can read my bio, et cetera, and follow me for daily content.

Julie: 00:31:31

Perfect.

Julie: 00:31:31

This is amazing.

Julie: 00:31:32

Thanks so much, Josh.

Julie: 00:31:33

Thanks for coming.

Josh: 00:31:34

Yeah.

Josh: 00:31:35

Honored to be here.

Josh: 00:31:35

Thank you.

Julie: 00:31:36

Perfect.

Julie: 00:31:38

How many of you in that interview felt like the little mermaid Ariel.

Julie: 00:31:43

When she's singing, she's like I've got gadgets and gizmos.

Julie: 00:31:45

A plenty of good whose it's in.

Julie: 00:31:47

What's its galore.

Julie: 00:31:48

you want, think about the hubs.

Julie: 00:31:49

I got 20.

Julie: 00:31:51

This is like, literally what I heard.

Julie: 00:31:53

When Josh talked about all the different cryptocurrencies and

Julie: 00:31:56

blockchain there's cashflow that.

Julie: 00:31:59

I'm sure it made sense to somebody's view, but what it really did was

Julie: 00:32:02

show me how very, very little I know about the world of cryptocurrency

Julie: 00:32:06

and how much there is to learn.

Julie: 00:32:09

You might again be asking yourself how this conversation fits into a networking

Julie: 00:32:12

podcast, but this is also a networking and business development podcast.

Julie: 00:32:15

And if this form of currency has the fastest adoption rate

Julie: 00:32:18

of all currencies ever made.

Julie: 00:32:21

Then maybe we should be thinking about it and how it fits into

Julie: 00:32:24

our business retirement accounts in our lives in general.

Julie: 00:32:27

And you know what, it's actually really cool to learn about something that,

Julie: 00:32:30

you know, absolutely nothing about.

Julie: 00:32:33

Another thing.

Julie: 00:32:34

This conversation made abundantly clear to me is that you will most likely

Julie: 00:32:37

need someone to help you navigate your way through the cryptocurrency

Julie: 00:32:40

world in order to get started and not make a ton of mistakes.

Julie: 00:32:43

And why not have a nice guy with a Southern draw who enjoys a Woodford

Julie: 00:32:47

reserve, double Oaked whiskey help you navigate through it.

Julie: 00:32:50

It seems like plan to me.

Julie: 00:32:52

Now onto the drink of the week where I continue to be amazed at

Julie: 00:32:56

how there is simply a cocktail.

Julie: 00:32:58

Four.

Julie: 00:32:59

Everything.

Julie: 00:33:01

This week's cocktail is called the crypto nugget.

Julie: 00:33:05

I think that's all you got in this podcast.

Julie: 00:33:07

It.

Julie: 00:33:07

He's like a nugget of crypto.

Julie: 00:33:09

Information, but okay.

Julie: 00:33:11

Here's your crypto nugget.

Julie: 00:33:12

Here's what you're going to need.

Julie: 00:33:13

Half ounce of vodka.

Julie: 00:33:14

Three forests ounce of apple shops, a quarter ounce of blue Curacao

Julie: 00:33:18

and a quarter ounce of light Rose's lime juice shake up, you know what.

Julie: 00:33:21

This calls for Rose's lime juice.

Julie: 00:33:23

Fuck that, you know, you needed a quarter ounce of fresh squeezed lime juice.

Julie: 00:33:28

Shake ingredients into a cocktail shaker with ice and strain into a sour glass.

Julie: 00:33:34

All right friends.

Julie: 00:33:35

I hope you learned something today.

Julie: 00:33:37

And if you weren't interested in crypto before this, maybe

Julie: 00:33:40

your interests have been piqued.

Julie: 00:33:43

As always friends.

Julie: 00:33:44

Thanks for being here until next week.

Julie: 00:33:47

Cheers.