A Potpourri of Marketing Tactics with Ilise Benun

Ilise: 00:00:00

This year I faced something in my business I had never faced before,

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a slowdown, and not just any slowdown, a slowdown so swift that it made me

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nervous, it made me question some of the business decisions that I had made.

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But it also gave me a lot of time to think about how I was communicating

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with past and potential clients.

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Welcome to episode 163 of This Shit Works, a podcast dedicated to all

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things networking, relationship building, and business development.

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I'm your host, Julie Brown, speaker, author, and networking coach.

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And today I am joined by Elise Benin, who, in addition to being

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the founder of marketingmentor.

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com, is the author of seven books.

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A national speaker and the new business coach for the Savannah

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College of Art and Design to discuss money, business, and competence.

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I met Elise through a very good friend of this podcast, Terry Trespicio.

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In fact, we were all together in Nashville recently speaking at

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the How Design Live conference.

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After hearing Alyse speak, I began following her on LinkedIn and also via

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her newsletter, and let me tell you, there is gold in her quick videos,

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newsletter, and online courses.

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You know, it's funny how sometimes it takes another person to succinctly put

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into words what you need to hear in order to motivate yourself into action.

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This is a true story.

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I had a potential client that had gone cold.

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And I was nervous that I had lost the project.

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I wanted to reach back out, but I didn't quite know what to say.

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So I watched one of Elise's quick videos on three strategies to get more

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work from existing or dormant clients.

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I picked one of the strategies and refined it for this particular

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client and bada bing, bada boom, they responded and I closed the deal.

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What was that strategy?

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And how many more tidbits of information can we delve into?

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Well, let's welcome Elise to the podcast and see where we end up.

Ilise: 00:02:18

Elise.

Ilise: 00:02:19

Hi, thanks for being here.

Julie: 00:02:21

Thank you, Julie.

Julie: 00:02:22

It's lovely to be here.

Julie: 00:02:23

And I love that story.

Ilise: 00:02:24

Yeah, so I bet you're wondering, like, what strategy was that that I used?

Ilise: 00:02:28

Okay, so you had put out an email, um, or actually a video, a video

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on LinkedIn, I believe, that I saw.

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So, as I mentioned, I had this client that was not responding, and we'd talked

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a lot about, um, this particular thing that we were going to do together.

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So, I took a take on one of your emails.

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Your email was...

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You know, reach out to a cold client and say, are you still thinking about

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creating that white paper on X, Y, and Z?

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Except I changed it and I said, are you still thinking about creating

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a program on networking for your company, employee resource group?

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And then that worked like a charm.

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So obviously if you put together these three strategies for reaching

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out to cold, or past clients, people are having trouble doing

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it, I was having trouble doing it.

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So why do you think people are held back from reaching out to past

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clients or, leads that have gone cold?

Ilise: 00:03:17

Okay.

Julie: 00:03:18

Well, first I just want to give credit to the person who I got that one

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from, and his name is Ed Gandia, and actually that whole video series, there

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were three of them, and I just took, uh, language from three other people and

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passed it along, so I just always want to give credit for those things, and

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because it's a very common problem, right?

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I mean, we all have various words that we say or that work or, um, you know,

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the thing is timing is everything, right?

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And so it kind of doesn't matter what you say.

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That's why what you said worked, what you wrote worked.

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It could have been any of the other three that probably would have worked also, but

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people Get, find this roadblock, right?

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That's your question.

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What's the roadblock?

Julie: 00:04:10

It's about ghosting.

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People feel ghosted.

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And I wanted to ask you, did you feel ghosted when you didn't

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hear back from that prospect?

Ilise: 00:04:20

No, so I know, so I always teach people in networking and reaching out

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to people that if you don't hear back from people, it's not usually about you.

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So I try to re instill that, like it's not about me, it's not about me, these are

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busy people with lots of things on their plate, so I was trying to remind myself.

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That they were busy, but also give myself the permission to say, yes, they're busy.

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But, you know, we are in the middle of a conversation about this potential,

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um, event, this potential project together and giving myself permission

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to be pleasantly persistent, I think is a good thing to say.

Julie: 00:04:57

Yes.

Julie: 00:04:57

I love the alliteration there also.

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And yeah, I mean, it's all about timing.

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It doesn't matter what you say and people are busy.

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And the bottom line in my mind is that almost nothing is about you and that's.

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Kind of the point is you have to make it about you if you want what you're

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talking about what that conversation about To materialize because as you

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say they're busy and they've got many things on their plate and the thing

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you're talking about You don't know where it is on their list of priorities

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But if it's important to you, you want to bring it up and keep reminding

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them that you're interested, right?

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often people forget That their interest in their enthusiasm, their

Julie: 00:05:43

enthusiasm has a lot of value.

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And if you bring your enthusiasm, that was the thing I love so much about your

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approach is that your enthusiasm comes through in everything you say, and that

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really does have value for people and it makes them want to do something with you.

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But if the timing isn't right, they're not going to, and

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they may not even respond if.

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They just can't focus on it right then, and you can't take it personally.

Ilise: 00:06:12

Yeah, I think I've been in business long enough to have received enough emails

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back that were, that said something to the effect of, I'm sorry this took so long.

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I, you know, I had other things on my plate or whatever and,

Julie: 00:06:24

And thank you for staying in touch.

Ilise: 00:06:26

thank you for staying in touch.

Ilise: 00:06:27

Thank you for, and I've gotten that exact thing.

Ilise: 00:06:30

Thank you for staying on top of this.

Julie: 00:06:32

Yes, exactly.

Ilise: 00:06:34

Yeah.

Ilise: 00:06:35

Um, so I'm part of your newsletter group and you sent out a newsletter,

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I think it was last week or the week before, and it was all about momentum.

Ilise: 00:06:43

Yeah.

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Momentum in your business.

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And I know that I've felt that way, that like, You know, stuff is just coming

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in and you're like, wow, everything's going really, really fast and going

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after work can almost feel effortless because there's so many leads coming in.

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But you said that momentum, like we have to create, create the momentum.

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So an object in motion tends to stay in motion, but like we need

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to pull it, push it into motion.

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So how do you, when you work with people or when you're coaching people, tell them

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how to build momentum in their business,

Julie: 00:07:19

It really is about baby steps.

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It's about consistency.

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And it's about doing something every single day.

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And so my advice through my newsletter, which I call quick tips from marketing

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mentor is to do 15 minutes, 30 minutes, whatever you can, but make it small

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so that you won't avoid doing it.

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Oh, I don't have an hour to focus on my marketing, but do you have five minutes?

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Because often five minutes.

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Kind of turns into 10 30.

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And that's where the momentum begins to build.

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But the more you avoid it, the more you put it off, the more you give

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into that procrastination or that voice in your head that says, Oh,

Julie: 00:08:03

they don't want to hear from me.

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If they wanted me, they would reach out to me.

Julie: 00:08:07

No, that's not true.

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And you have to counter all of these different things that are

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happening basically in your head and focus on the reality of.

Julie: 00:08:16

What you can do, right?

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And I call these internal goals that we set for ourselves as

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opposed to external goals.

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So the internal goal is I'm going to work five minutes, 15 minutes on my business,

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doing my marketing on LinkedIn, reaching out to people, whatever the thing is.

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Every single day, as opposed to I'm going to get two clients by the end

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of the month or the end of the year.

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That is not anything you can control, but what you can control is what you will do.

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And so I just try to focus always on the actions that you

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can take within your control.

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And then everything else is kind of a byproduct.

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And so you're not focused on the result or the outcome.

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You're focused on what you're doing.

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And that's how you build momentum.

Ilise: 00:09:04

So, say somebody's starting out and they're like,

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I really don't have any time.

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And you just said, okay, what can you do in five minutes?

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What do you suggest people start with?

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Say, I'm new at this, I'm going to do five minutes a day, because

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that's all I can, you know, stomach.

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What do you suggest they do with that five minutes?

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What is the highest and best use of those five minutes?

Julie: 00:09:22

LinkedIn, I mean, LinkedIn is the place to be these days

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for almost everybody, because that's where the market is.

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And that's where you can do the three main tools that I recommend,

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which I'll tell you what they are.

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So strategic networking, which is going where your prospects and

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clients and market your people, right where your people are.

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And most people.

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in business are on LinkedIn.

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So that is the place to be.

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The second tool is what I call high, high quality content marketing.

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And on LinkedIn, you're creating content, whether you're passing

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along other people's content or you're writing a post or you're

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doing a poll or any kind of posting.

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is a form of creating content and that increases your visibility in front of

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your people who are there on LinkedIn.

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And the third tool is targeted outreach where you hand pick the

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people that you want to work with.

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And build relationships with and you just reach out to them

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and stay in touch with them.

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And that's also something you can do on LinkedIn.

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So to get started, I would just recommend start with the feed and just go through

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the feed and observe what other people are doing, which things are getting

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likes and activity and engagement, and then just start commenting and.

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Jump into the conversation basically, which is networking and content

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marketing and outreach all in one.

Ilise: 00:10:58

And you can, I think the key is consistency, and so even if you only

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spend five minutes a day commenting, being consistent with those five minutes

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a day, you'll start to work the algorithm.

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The algorithm will start to recognize you and start, um, when you do

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start creating your own content, if you do, which I hope you do.

Ilise: 00:11:16

It will push that content because you're seen as a good partner on the platform.

Julie: 00:11:20

And as we said, timing is everything.

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So if the people in your world on LinkedIn are in or near their moment of need.

Julie: 00:11:30

At the moment that you happen to comment on something and they see it, that

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by itself can turn into a prospect, which could convert into a client,

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but only if the timing is right.

Julie: 00:11:42

And only if you're doing something,

Ilise: 00:11:45

Yeah, I mean, and I think also, I'm not an expert on LinkedIn,

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but the algorithm on LinkedIn is different than like Instagram, where

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Instagram you're constantly posting.

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LinkedIn doesn't like you to post more than once a day.

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So that

Julie: 00:11:58

Oh no, like twice a week is recommended, but

Julie: 00:12:02

that's not commenting, right?

Julie: 00:12:03

That's posting.

Ilise: 00:12:04

posting, right?

Ilise: 00:12:05

I mean, I think you should comment, you know, as much as

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possible, but your own post.

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So like, don't, don't freak about, oh, I, oh, I have to make all this

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content because LinkedIn only wants, like you said, only wants you to

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do it twice a day, twice a week.

Julie: 00:12:17

I would do it more than that.

Ilise: 00:12:19

yeah.

Ilise: 00:12:20

Um, and I think, how do you convince people to have fun with their marketing?

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I love my marketing.

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I have, I, I think it's easy when you own your own company to like, have,

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have free reign for your marketing.

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But you're not going to do it if you're not having fun with it.

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So how do you help people like find their voice and how, what

Ilise: 00:12:37

they're, how they would have fun in their, in their own marketing?

Julie: 00:12:41

So I would say it's all about experimentation.

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And this is where the baby steps come in again.

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And I like to also say, use your business and your marketing as

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a laboratory for your growth.

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So that's personal growth as well as professional growth.

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And so you want to experiment in this laboratory and try all different things.

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So try commenting, try a question post, try reaching out to people.

Julie: 00:13:11

I've got people who say, Oh no, cold calling.

Julie: 00:13:13

I could never do that.

Julie: 00:13:15

I would hate that.

Julie: 00:13:16

But then they start to do it and find their voice and find also, like

Julie: 00:13:22

there's this confidence that comes Through doing things, especially

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things that you thought you wouldn't be good at and thought you couldn't do.

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And the more you do it, the more you get this attitude of like, well, I

Julie: 00:13:35

don't really care if people respond.

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I'm just going to start reaching out there and getting more

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and more irons in the fire.

Julie: 00:13:42

And there is a momentum and a confidence that builds through

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that activity more than anything.

Julie: 00:13:48

And that's what is fun in my opinion.

Julie: 00:13:51

But it's all about just experimenting to see what's fun for you and not going

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with, like, your fantasies of what you may or may not think is fun, or what

Julie: 00:14:00

your father did, or what your mother said, or what your best friend said.

Julie: 00:14:04

Like, you gotta get rid of all of that.

Ilise: 00:14:07

Yeah, I mean, I love people who obviously listen to this podcast

Ilise: 00:14:12

probably out there following me on LinkedIn, but I love that my marketing

Ilise: 00:14:17

is sort of irreverent, like my videos and, you know, they're very much me.

Ilise: 00:14:22

Um, But I love when people say, I love your video.

Ilise: 00:14:26

Like, when people say, I love them, I look forward to them,

Ilise: 00:14:29

I love reading your newsletter.

Ilise: 00:14:30

So, like, make it as fun for you as it is for them.

Ilise: 00:14:33

Because, like, if it's fun for you, it's gonna be fun for them.

Julie: 00:14:36

And I think the other point you've made there is bring

Julie: 00:14:39

yourself into your marketing.

Julie: 00:14:42

A lot of people leave themselves out of their marketing for some weird reason,

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thinking I should be more like this or I should be more like that person, or it has

Julie: 00:14:51

to be formal or it has to be professional.

Julie: 00:14:53

No, be yourself.

Julie: 00:14:56

You do want to attract the people who will be attracted to you as you are.

Julie: 00:15:01

And you do want to repel the people who are not going to like, you know,

Julie: 00:15:05

you're cursing, for example, if people don't like cursing, they're not going

Julie: 00:15:08

to be a good, uh, companion for you.

Ilise: 00:15:11

Yeah, I think that is a lesson that you have to learn on your own, that

Ilise: 00:15:16

it is okay if people don't like you, because we want everybody to like us,

Ilise: 00:15:20

but the truth is, is I'd rather have the group of solid fans and followers that I

Ilise: 00:15:25

have that really love me versus everybody being like, eh, she's alright, you know?

Julie: 00:15:30

Yeah.

Ilise: 00:15:30

Yeah.

Ilise: 00:15:31

You know, I started off the top of this podcast with a very honest.

Ilise: 00:15:34

thing that happened to me this year.

Ilise: 00:15:35

I switched my business model.

Ilise: 00:15:37

I changed from a consultancy into just professional speaking

Ilise: 00:15:42

and not just, but only totally professional speaking and workshops.

Ilise: 00:15:47

And it, it, it, it's taking me, um, some time to backfill the revenue from the

Ilise: 00:15:54

consulting that I, that I let go, um, and it was certainly a lesson learned,

Ilise: 00:16:00

um, and I'm still learning it because I'm still changing my business, it's

Ilise: 00:16:03

what I want to do, but you, you say that you can teach people through marketing,

Ilise: 00:16:08

uh, you know, how to build a business on their own terms, meaning avoiding.

Ilise: 00:16:12

Feast or family.

Ilise: 00:16:13

I think that happens a lot in business.

Ilise: 00:16:15

You're either too busy or you're not busy enough Um, so i'm

Ilise: 00:16:19

kind of asking for a friend.

Ilise: 00:16:21

Um, How can we do that?

Ilise: 00:16:23

Like how can we avoid these big swings in our businesses?

Julie: 00:16:28

Yeah.

Julie: 00:16:28

I mean, marketing is the answer.

Julie: 00:16:30

So I'll explain what that means.

Julie: 00:16:32

So first of all, um, feast or famine is big ups and downs, right?

Julie: 00:16:39

You can avoid that definitely by just having lots of irons in the

Julie: 00:16:44

fire and more people coming to you than you can say yes to, which means

Julie: 00:16:49

you have to learn how to say no.

Julie: 00:16:52

And that's a huge problem for a lot of people.

Julie: 00:16:55

But again, you get used to it and you get good at it.

Julie: 00:16:59

And you, you become also very generous because if you have more work than you

Julie: 00:17:03

can handle, then you can either scale your business or you pass it along to

Julie: 00:17:07

your colleagues, which means they're going to pass things along to you.

Julie: 00:17:11

And it's just good for everyone.

Julie: 00:17:14

But the thing I want to emphasize is that you're not ever going to avoid

Julie: 00:17:18

the waves because being self employed when no one's sending you a paycheck

Julie: 00:17:24

every single two weeks or a month means there are going to be ups and downs.

Julie: 00:17:31

And I've had several clients actually lately who have weathered some

Julie: 00:17:37

downs and it was very precarious.

Julie: 00:17:42

For a couple of months, but they also have their marketing in place

Julie: 00:17:46

and kept doing their marketing.

Julie: 00:17:47

So they knew not to freak out.

Julie: 00:17:50

Basically, they did not have to freak out when things got slow and they

Julie: 00:17:54

didn't have that voice in the back of their head that said, Oh my God,

Julie: 00:17:58

this is the beginning of the end

Ilise: 00:18:00

right

Julie: 00:18:01

because that's what people, that's where people go

Julie: 00:18:04

when things suddenly slow down.

Julie: 00:18:06

And if you don't have any marketing in place and you don't know what to do, it's

Julie: 00:18:10

too late basically to put it in place.

Julie: 00:18:13

I mean, not too late cause you have to start somewhere, but if you keep

Julie: 00:18:16

going and what that means also is that when you're really busy, you have to

Julie: 00:18:21

carve out that regular five minutes, 15 minutes, 30 minutes a day, even if.

Julie: 00:18:28

Someone is going to respond and say, Oh yeah, we need you.

Julie: 00:18:30

And you're going to have to say, well, no, I'm sorry.

Julie: 00:18:32

I'm not free until two months from now.

Ilise: 00:18:35

Right.

Ilise: 00:18:37

Yeah.

Ilise: 00:18:38

Um, I just, it's one of the hardest things about being a business

Ilise: 00:18:42

owner for me is that embracing the downtimes because I can work on

Ilise: 00:18:47

other things when I'm not crazy busy.

Ilise: 00:18:49

And then when I'm crazy busy reminding myself that this, this too shall

Ilise: 00:18:53

end, like I need to back, you know, backfill, even though I'm crazy busy.

Ilise: 00:19:00

I know one thing, you know, so I gave a keynote, um, uh, two days ago.

Ilise: 00:19:04

So we're talking on Thursday.

Ilise: 00:19:05

I gave a keynote on Tuesday and this particular group wanted me to focus a lot.

Ilise: 00:19:11

So I always, obviously only talk on networking, but they wanted me to focus

Ilise: 00:19:15

on the confidence behind networking.

Ilise: 00:19:17

And, and I thought about it, you know, there's a lot of different

Ilise: 00:19:21

ways confidence can play into things.

Ilise: 00:19:23

There's confidence in walking into a room full of people you don't know.

Ilise: 00:19:26

There's confidence in understanding what you do and being able to talk about it.

Ilise: 00:19:29

There's confidence in your ability to make friends or build relationships.

Ilise: 00:19:34

But you had something very curious to say about confidence.

Ilise: 00:19:38

You, you said confidence isn't what we need.

Ilise: 00:19:40

It, there's something else we need.

Ilise: 00:19:42

So, and I don't know what that is because I haven't asked this question of you yet.

Ilise: 00:19:45

So I'd love to know what you think we should have instead of confidence.

Julie: 00:19:50

All right.

Julie: 00:19:51

It's a brand new idea, so I haven't talked about it too much yet, but first

Julie: 00:19:54

let me preface it by saying, I think there's more than one kind of confidence.

Julie: 00:20:00

The confidence you're talking about, I think, and that most people

Julie: 00:20:04

are talking about when they say I don't have the confidence to do X.

Julie: 00:20:08

Number one, there's a, a fallacy there, which is that you need

Julie: 00:20:11

something in order to do that thing.

Julie: 00:20:15

I don't think you do, right?

Julie: 00:20:17

That's why the three things that I'm going to tell you, which, uh, the acronym

Julie: 00:20:20

is CAT, uh, is what you need instead.

Julie: 00:20:24

But there's another kind of confidence.

Julie: 00:20:26

So the kind of confidence you're talking about is rooted in experience.

Julie: 00:20:31

And history, and practice, and competence.

Julie: 00:20:36

And so if you're doing something new, or starting something new, you have

Julie: 00:20:39

none of those things, and therefore, you must not have confidence.

Julie: 00:20:44

Well, that makes no sense to me.

Julie: 00:20:46

Like, you lose confidence every time you start something new?

Julie: 00:20:49

No, I don't think so.

Julie: 00:20:51

So there's another kind of confidence, um, that I think is rooted in

Julie: 00:20:57

what I call enjoying surprises.

Julie: 00:21:03

And that phrase, I'll credit my friend, Lauren, who gave it to me and his idea

Julie: 00:21:10

was that if you trust yourself enough to enjoy surprises and not need to know

Julie: 00:21:18

what's happening at every moment or what's coming or that you can control

Julie: 00:21:22

it, then you have this confidence that says, well, I'll figure it out,

Julie: 00:21:27

whatever happens, I'm just going to figure it out and it will be fine.

Julie: 00:21:31

And that's the kind of confidence I think everybody could have at all times,

Julie: 00:21:37

whether you are new at something or trying something for the first time, or you

Julie: 00:21:43

forgot how to do it, or it's a brand new client that's freaking you out because

Julie: 00:21:46

there's some personal baggage that you're not even sure what it is that causes you

Julie: 00:21:50

to lose this thing called confidence.

Julie: 00:21:52

If you just know, Oh, Whatever happens, it'll be fine.

Julie: 00:21:56

I'm fine.

Julie: 00:21:57

I'm smart.

Julie: 00:21:58

I know, I know what to do, right?

Julie: 00:22:00

And, and if I make a mistake, who cares?

Julie: 00:22:05

You know, there will always be other opportunities.

Julie: 00:22:06

So, two kinds of confidence.

Julie: 00:22:09

That said, I don't think you need confidence.

Julie: 00:22:14

All right?

Ilise: 00:22:14

I said that.

Julie: 00:22:16

All right.

Julie: 00:22:16

I love to contradict myself.

Julie: 00:22:18

I think instead you need CAT.

Julie: 00:22:21

And what CAT stands for is courage, autonomy, and trust,

Ilise: 00:22:27

Okay.

Julie: 00:22:28

and they're kind of built into what I've just said.

Julie: 00:22:30

So courage, instead of confidence, is not a fearlessness.

Julie: 00:22:36

It's not like, I don't care what happens, or I don't need anyone.

Julie: 00:22:40

It's more I'm just gonna try.

Julie: 00:22:43

I'm afraid, yeah, I may miss up, but I have the courage

Julie: 00:22:48

to do it anyway, basically.

Julie: 00:22:51

That's courage.

Julie: 00:22:51

Autonomy is this idea that's not independence.

Julie: 00:22:56

It's the idea, so independence is, I don't need anyone.

Julie: 00:22:59

I'm fine.

Julie: 00:23:00

I'm self sufficient.

Julie: 00:23:01

That's not really true.

Julie: 00:23:02

It's not realistic.

Julie: 00:23:04

We need everyone, so autonomy is, I don't need anyone.

Julie: 00:23:09

Right?

Julie: 00:23:10

I don't need that keynote to materialize.

Julie: 00:23:12

I don't need that project to happen.

Julie: 00:23:14

I need everyone.

Julie: 00:23:16

I need all of my irons in the fire so that I know I've got enough out there

Julie: 00:23:21

that something is going to materialize.

Julie: 00:23:23

I just never know what.

Julie: 00:23:25

Kind of like when you are, uh, planting a garden and, and I think you garden, right?

Julie: 00:23:32

You have a

Ilise: 00:23:32

garden, so yes, come on with the gardening analogy.

Julie: 00:23:35

So, you know, that you never know which of the seeds is actually

Julie: 00:23:40

going to come up and which is not for whatever reason or why, but you

Julie: 00:23:45

trust that you've planted all these seeds and something will come up.

Julie: 00:23:50

So that's autonomy, right?

Julie: 00:23:52

Trusting that something will come up and trust is there also as the

Julie: 00:23:56

third piece of this puzzle, which is essentially trusting yourself.

Julie: 00:24:02

I trust that I'll figure it out, whatever happens, trusting the

Julie: 00:24:06

universe, that the universe will provide, something will happen that I

Julie: 00:24:11

can work with, that I can deal with.

Julie: 00:24:14

So I think if you have courage, autonomy, and trust, then you don't need confidence

Julie: 00:24:19

because confidence is a byproduct of all of these other things that happen,

Julie: 00:24:24

not a precursor to you doing something.

Ilise: 00:24:30

Yeah, I, so I, I was asked in the question and answer on Tuesday,

Ilise: 00:24:33

I was asked by a woman, she said, you clearly are very confident.

Ilise: 00:24:37

And I was a little taken aback by it because I don't view myself

Ilise: 00:24:42

as this uber confident person.

Ilise: 00:24:44

And I think I almost answered her remark in, in, in a kind of a same way.

Ilise: 00:24:49

And I said.

Ilise: 00:24:50

I said, I've been doing this for a long time, and I know it works, and I know what

Ilise: 00:24:56

I just told you will change your career.

Ilise: 00:24:58

That's why I'm up here, and that's why I'm so passionate about what I'm saying, and

Ilise: 00:25:02

if that looks like courage, I'm so happy that that looks like courage, but it comes

Ilise: 00:25:07

from repetition and, and knowing that what I say will make a difference, so.

Julie: 00:25:16

and I often say that the people who appear most confident

Julie: 00:25:20

Don't feel that way, certainly, don't see themselves that way, and are

Julie: 00:25:24

often the most humble people, right?

Julie: 00:25:27

They're not the arrogant people, they're the humble people, and they

Julie: 00:25:31

don't need to be talking all the time, because they know they're just fine,

Ilise: 00:25:36

Yeah, yeah, um.

Ilise: 00:25:40

This was great.

Ilise: 00:25:41

I really, I like, we actually covered a lot of stuff here.

Ilise: 00:25:43

We covered reaching out to dormant clients.

Ilise: 00:25:46

We covered marketing momentum, we covered feast or famine,

Ilise: 00:25:50

and we covered confidence.

Ilise: 00:25:52

I don't exactly know what to title this podcast episode because it should

Ilise: 00:25:55

just be potpourri with Elise Benning.

Ilise: 00:25:59

I think that's what I'm going to call it.

Ilise: 00:26:01

Um, I want people to get onto your newsletter because like I said,

Ilise: 00:26:06

there are gold, there's gold in the newsletter, but also on your quick

Ilise: 00:26:09

little videos that you put on LinkedIn.

Ilise: 00:26:11

What is the best way for people to connect with you?

Julie: 00:26:14

Yeah, just go to my website, which is marketing mentor.

Julie: 00:26:18

com.

Julie: 00:26:19

That's the hub for everything.

Julie: 00:26:20

And there you can sign up for my quick tips and I offer a free download also for

Julie: 00:26:25

something called the magic money formula.

Julie: 00:26:28

So sign up for that and then you'll be kind of sent, uh, and

Julie: 00:26:33

provided with everything else.

Ilise: 00:26:35

Perfect.

Ilise: 00:26:36

Okay.

Ilise: 00:26:36

I'll I you've said it and I will reiterate it in the show notes.

Ilise: 00:26:40

Um, and thanks so much for being here.

Ilise: 00:26:41

This was wonderful.

Julie: 00:26:42

Thank you.

Julie: 00:26:43

It was a lot of fun too.

Julie: 00:26:55

See.

Julie: 00:26:56

Courage autonomy and trust.

Julie: 00:26:59

I like that acronym.

Julie: 00:27:01

You know, and if I'm being a hundred percent truthful with

Julie: 00:27:04

you, I have to tell you that I struggled through this interview.

Julie: 00:27:08

A couple hours before, at least, and I hopped on the zoom to record.

Julie: 00:27:12

I wasn't feeling well.

Julie: 00:27:13

So I took a COVID test.

Julie: 00:27:16

And there it was.

Julie: 00:27:17

A positive result.

Julie: 00:27:18

I couldn't believe it.

Julie: 00:27:19

I avoided this for three and a half years.

Julie: 00:27:23

I've never gotten it.

Julie: 00:27:24

And now.

Julie: 00:27:25

Boop headache, body aches, stuffy nose, complete difficulty

Julie: 00:27:30

focusing just utter dog shit.

Julie: 00:27:32

You can probably hear in my voice that it's a little off.

Julie: 00:27:36

Well, what does this have to do with this popery of an episode?

Julie: 00:27:39

Well, nothing.

Julie: 00:27:40

I just wanted to be honest with you because I'm a little off my game.

Julie: 00:27:43

But I really did enjoy my conversation and I love that Elise gave us permission

Julie: 00:27:48

to just start small five minutes a day.

Julie: 00:27:51

Just dip your toe in the marketing and outreach pool.

Julie: 00:27:54

See what comes of it.

Julie: 00:27:56

But, you know, be consistent with your five minutes a day.

Julie: 00:27:59

Every day and see what the results are, build that momentum for yourself.

Julie: 00:28:04

I bet they lead to bigger and better things than you can imagine.

Julie: 00:28:10

You know, I have to be honest.

Julie: 00:28:11

I can't.

Julie: 00:28:12

I can't even think of a drink of the week right now.

Julie: 00:28:15

Oh, my God.

Julie: 00:28:16

I I'm, uh, I can't believe I'm like the thought of a

Julie: 00:28:19

cocktail is like turning me off.

Julie: 00:28:21

I haven't lost my taste, my sense of taste or anything like that.

Julie: 00:28:24

I just don't have an appetite really.

Julie: 00:28:26

Um, Today.

Julie: 00:28:28

So like coming up with a cocktail.

Julie: 00:28:30

Oh, I'll soldier through for you though.

Julie: 00:28:32

Um, This is if I can come up with one, I mean, Honestly, years of

Julie: 00:28:36

isolation and social distancing.

Julie: 00:28:38

Sure.

Julie: 00:28:38

Did.

Julie: 00:28:39

Phil the internet with COVID inspired cocktail recipes, and I found a

Julie: 00:28:44

bunch, but this particular one is a take on the tequila sunrise, which

Julie: 00:28:49

is one of my favorite cocktails.

Julie: 00:28:50

We actually talked about.

Julie: 00:28:51

The tequila, sunrise and his origins in a previous episode, like way, way, way back.

Julie: 00:28:56

Um, so this cocktail, this cut to the week is called the Corona sunrise.

Julie: 00:29:00

And yeah, it's made right in a Corona bottle.

Julie: 00:29:04

Here's what you're going to need.

Julie: 00:29:05

One bottle of Corona beer, one ounce of tequila, one ounce or so of

Julie: 00:29:09

orange juice, a splash of grunted.

Julie: 00:29:11

Granted Dean and a lime wedge.

Julie: 00:29:14

What you're going to do is you're going to drink or pour out the Corona down

Julie: 00:29:18

to the top of the label of the Krone.

Julie: 00:29:21

Actually, I don't even think there's a label it's like etched on that.

Julie: 00:29:24

On the bottle.

Julie: 00:29:25

And then once it's down there, add the tequila.

Julie: 00:29:29

Add the orange juice halfway up the neck, and then add that splash of grenadine.

Julie: 00:29:33

Then squeeze the line, you know, the lime wedge into the bottle and then plug it.

Julie: 00:29:38

You know what to do, you know, plug it with your finger and flip it over once.

Julie: 00:29:40

Remember this beer is carbonated.

Julie: 00:29:42

Don't shake this shit.

Julie: 00:29:43

Just flip it.

Julie: 00:29:44

So flip it over, push that lime down in it and enjoy.

Julie: 00:29:48

Sorry.

Julie: 00:29:49

I'm not feeling good.

Julie: 00:29:50

All right, friends.

Julie: 00:29:51

That's all for this week.

Julie: 00:29:52

If you liked what you heard today, please leave a review

Julie: 00:29:55

and subscribe to the podcast.

Julie: 00:29:56

Also, please remember to share this podcast to help

Julie: 00:29:58

it reach a larger audience.

Julie: 00:29:59

That would be really great if you did that.

Julie: 00:30:02

If you want more chili brown, you can find my book.

Julie: 00:30:04

This shit works on Amazon or Barnes and noble.

Julie: 00:30:06

And you can find me on LinkedIn.

Julie: 00:30:07

I Julie Brown BD, just let me know where you found me when you reach out.

Julie: 00:30:11

I am Julie Brown underscore BD on the Instagram, or you can just pop on over

Julie: 00:30:15

to my website, Julie Brown, bd.com until next week when I am, hopefully COVID free.